About eVision
Since 1998, eVision has been delivering dramatic,
measurable results for companies and organizations, from small to
large, around the world.
It's all about targeted traffic and conversions:
Increasing targeted traffic from search engines,
directories, partner sites, promotion and advertising and continually
improving the ability of your web site to convert visitors into
inquiries, leads and new business
|  George
Aspland, President
eVision founder George Aspland
has been developing and optimizing websites for companies
and organizations, large and small, around the world since
1998.
 He
speaks regularly on the subject of Search Engine Optimization
(improving results from search engines) and is author of the
book, The Guide to Search Engine Marketing, a step-by-step
approach used by organizations seeking to optimize their websites.
George also writes an online
marketing newsletter for webmasters and Web marketing executives.
Finally, George is a ClickTrack
Analytics Certified Professional.
Learn
more about Search Engine Optimization (SEO)
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|  Todd
Follansbee,
Usability and Design Consultant
Todd Follansbee focuses on the user experience;
specifically, improving usability and conversion rates on
our clients’ websites. Todd, who first went online in
1969, has been on the leading edge of technology ever since,
developing techniques which combine usability, psychology
and a thorough understanding of the online sales experience
into a eVision's advanced methodology known as Conversion
Point Architecture.
He has spoken on TV and at seminars about
his innovative work using Psychographic Web Marketing (profiling
Internet users’ ethics, values and psychological beliefs)
and his success converting Web visitors into customers. He
has worked or consulted with a variety of companies, including
SNET (The Southern New England Telephone Company which was
acquired by AT&T) and The Day, of New London, CT, the
2000 winner of New England’s best newspaper website.
Todd's article, “Colorblindness and Usability,”
a case study of the impact of colorblindness on the Web sites
of Amazon, Microsoft and IBM, was first published online in
1999.
Learn
more about Conversion Point Architecture
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Dr. Deborah J. Mayhew,
Usability and Design Consultant
Dr. Deborah J. Mayhew is an internationally
recognized consultant, author, teacher and speaker on user
experience design and usability engineering. She was one of
the early pioneers (early 1980’s) in the emerging field
of software usability engineering, and since 1986 has been
offering a wide variety of user experience services on a consulting
basis. Clients have included IBM, AT&T, Hewlett-Packard,
Ford Motor Co., American Express, Apple, American Airlines,
The New York City Police Department, Cisco Systems, the IRS,
The World Bank and many others. In the last decade of her
25+ years in the field, her work has focused primarily on
web sites and web-enabled applications.
Dr. Mayhew’s expertise lies in insuring
that the total user experience of a web site or application
includes ease of learning and ease of use. Whereas search
engine optimization (SEO) and advertising expertise insure
that traffic will arrive at a web site, and conversion point
architecture insures that visitors will be inspired to contribute
to site conversion goals, ease of learning and use expertise
contributes to conversions by insuring that visitors can complete
conversion interactions successfully, with minimal errors
and frustration and in minimal time. This in turn minimizes
bounce rates and customer service contacts.
Dr. Mayhew holds a B.A. in Psychology from
Brown University, an M.A. in Experimental Psychology from
the University of Denver and a Ph.D. in Cognitive Psychology
from Tufts University. Dr. Mayhew has authored or co-authored
four books on topics in usability engineering, and has contributed
chapters to many other books in the field. One of her most
popular and widely used books is The Usability Engineering
Lifecycle. Another is Cost-Justifying Usability,
co-edited with Randolph G. Bias, first published in 1994 and
then completely updated in 2005 to reflect the internet age.
Dr. Mayhew is a frequent speaker at professional conferences.
Learn
more about Conversion Point Architecture |
|  Katy
Babylon
Paid Listing (PPC) Specialist
Katy has over ten years of
interactive marketing experience. Her professional background
spans multiple industries including the Retail, Finance, Travel
and B2B sectors. Katy has experience developing high level
strategic online marketing plans and budgets as well as day-to-day
management of pay-per-click, email and affiliate marketing
initiatives. In addition Katy held a Senior Program Manager
role at Commission Junction, a division of ValueClick, the
second largest interactive marketing agency in the country
for several years. In that role, Katy had worked in conjunction
with senior level management to develop and execute profitable
online marketing strategies for companies such as Quicken
Loans, The Pfaltzgraff Company, Lending Tree and eBay.
Learn
more about Search Engine Advertising |
| Scott Galvin
Senior Paid Listing (PPC) Consultant
An industry veteran with over
11 years experience, Scott brings a unique level of experience
and a reputation as one of the top search marketers in the
country. He was instrumental in the creation and development
of the Search Marketing Division for 360i from 1999-2004.
Scott is Google Adwords and Yahoo Ambassador Certified and
has been published in industry publications. .Most recently
Scott served as Director of SEM for Moxie Interactive where
he helped managed search campaigns for Verizon Wireless, 20th
Century Fox, Cartier, Puma, and Nestle Brands.
Learn
more about Search Engine Advertising |
|  David
Szetela
Senior Paid Listing (PPC) Consultant
Search Advertising expert
David Szetela manages the search engine advertising campaigns
of many of our clients. He is a Google Adwords Qualified Professional
and a Yahoo! Search Marketing Ambassador. Active in the Search
Engine Marketing Professional Organization (SEMPO) –
he has authored two lessons in SEMPO's Advanced Search Advertising
Course – David’s articles have been widely published
online and he is a frequent speaker at industry conferences.
David began his career as
VP of Operations at one of the earliest successful publishers
of PC magazines, software and books. His experience managing
hundreds of direct mail campaigns provided him with a solid
foundation in the fundamentals of direct response advertising.
David spent seven years with Apple Computer,
building and managing Apple's Evangelism Department, its Worldwide
Developer Conference Series, Developer University and several
award-winning print and multimedia publications. Three of
those years were in Paris at Apple's European headquarters,
where his responsibilities included management of European
Developer Operations and Apple's Online Services Business.
Learn
more about Search Engine Advertising |
To learn more about eVision's services, please call us at
203-481-8005 or use our contact form.
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