About Us

George Aspland, President

eVision founder George Aspland has been developing and optimizing websites for companies and organizations, large and small, around the world since 1998.

He speaks regularly on the subjects of improving conversion rates on web sites and Search Engine Optimization (SEO: improving results from search engines) and is author of the book, The Guide to Search Engine Marketing, a step-by-step approach used by organizations seeking to optimize their websites.

George has led the effort over recent years to develop eVision's advanced methodology known as Conversion Point Architecture to insure that a web site delivers an effective persuasive path, provides a successful branding experience and communicates appropriate messages while insuring that visitors can complete conversion interactions successfully, with minimal errors and frustration and in minimal time. eVision employs the Conversion Point Architecture methodologies to increase the business a web site generates.

Mr Aspland is a regular contributor to Search Engine Land the industry’s leading online publication for the latest search news, research and analysis, commentary and expert advice and Webmaster World’s PubCon Social Media and Search Marketing Conferences.

George writes an online marketing newsletter for webmasters and Web marketing executives which is generated from articles posted in the eVision blog, www.evisionsem.com/blog

George likes winter sports and is an avid skier, enjoys winter hiking and snowshoeing and is painfully learning how to snowboard. In the warm months he can usually be found on evening or weekend bicycle rides

He’s a bit of an adventuring and adrenaline junkie. Each year at the Pubcon internet marketing conference for example he goes on some kind of an adventure such as jumping off a tall building, zipping down a mountain, or doing some laps on race track.

George he likes less adventurous pursuits too such as playing guitar and occasionally do open mike nights with small rock groups

Learn more about Search Engine Optimization (SEO)

Learn more about Conversion Point Architecture

Katy Babylon
Paid Listing (PPC) Specialist

Katy has over ten years of interactive marketing experience. Her professional background spans multiple industries including the Retail, Finance, Travel and B2B sectors. Katy has experience developing high level strategic online marketing plans and budgets as well as day-to-day management of pay-per-click, email and affiliate marketing initiatives. In addition Katy held a Senior Program Manager role at Commission Junction, a division of ValueClick, the second largest interactive marketing agency in the country for several years. In that role, Katy had worked in conjunction with senior level management to develop and execute profitable online marketing strategies for companies such as Quicken Loans, The Pfaltzgraff Company, Lending Tree and eBay.

Learn more about Search Engine Advertising

Kristen Rakoczy
Paid Listing (PPC) Consultant

Kristen is experienced in Search Engine Advertising, Display, Social and Mobile advertising. She has worked with a variety of clients ranging from Fortune 100, to small, local businesses including companies such as General Mills, Enterprise Rent-a-Car, Casual Male Big & Tall and many more. She is Google Certified (in Fundamentals, Search, & Display) and MSN/Bing Certified (which now represents Yahoo!).

Learn more about Search Engine Advertising

Jenn Tracz
Marketing Consultant
& Social Media Strategist

Jenn has over ten combined years of strategic marketing experience and nearly 5 years working with social media. Her background expands several industries including retail, travel, insurance and business-to-business. Jenn’s responsibilities include referral site development & link building, local search strategies, e-mail and newsletter marketing, social media marketing, promotion and implementation for eVision clients.

Learn more about Referral Site Development
(aka Link Building), Social Media, & Online Promotion