eVision Online Marketing Blog

Chris Boggs has a post on Search Engine Watch where he explains while search engine optimization SEO is not a one-time fix and can take years.

I put an Excel spreadsheet together for a client to use to estimate the potential return on investments from further improvements of the conversion rate on their web site. You can download load it here.

There’s a useful post on Web Marketing Today about the sales value of product photos (especially important with the holiday season just around the corner). Dr. Ralph F. Wilson shows some examples of different quality product pictures on eBay and the related number of bids each one received. There’s also a link to a video interview about optimizing product images on eCommerce sites

In an Internet world surrounded by phishing scams, identity theft, and viruses, everyone is concerned about the risks associated with placing an order or signing up for a newsletter or product information. If you fail to deal with anxiety on your site, you’ll leave money on the table. In this post Todd’s covers the basics of how to reduce anxiety on a web site

Often, after we take over a Pay Per Click (PPC) search engine advertising campaign for a client (such as a Google AdWords campaign) we get a panic call from the client that goes something like this, “You’ve lowered my Impressions!” or “My Click-through rate has gone down, What are you doing!” or “The number of Clicks to the site is down!”

Our goal when managing a PPC campaign is to bring targeted traffic to the site that is engaged enough to convert in some manner, whether this is filling out an inquiry from, purchasing something, picking up the phone and calling, downloading an important white paper, visiting a brick & mortar facility, or at the very least spending a reasonable amount of time on the site.

In this post I’ll show you some actual examples from client campaigns where we’ve lowered one of the metrics such as Impressions, number of Clicks, and even the Click–Through Rate (CTR) while we increased the number of conversions or a lowered the cost per conversion or both.

In “Mobile Advertising on Google: It’s Time to Start” David showed you why it’s important to start thinking about mobile advertising. Here are three recent posts in David Szetela’s series of articles about mobile advertising on Search Engine Watch.

An increasing number of small sites are cycling images, changing messages, and sending offers across the screen using Flash and JavaScript — generally causing havoc among people trying to understand an often complex webpage. This article describes the problems caused by changing messages and scrolling offers and shows you how to improve conversion rates by giving control to the visitor.

It can be difficult to track conversions from an online marketing campaign that are completed offline, such as sales completed on the phone or during a visit to a physical facility. Here are 8 methods that can be employed to measure or estimate offline conversions.

David Szetela has begun a new series of articles about mobile advertising on Search Engine Watch. Mobile advertising will become increasingly important to most advertisers as it already has for some markets and topics (restaurants, travel, entertainment, weather social media, etc.)  In this first article David explains why you need to start thinking about mobile [...]

Until you have seen video testing, you may be skeptical about the power of what it can teach us about web site behaviors. By using the right approaches and asking for insights beyond basic (though also essential) task completion tests, you will learn what is and isn’t working on your site and why.
Video testing can [...]