eVision Online Marketing Blog

Six important steps to successfully implementing ecommerce site search as well as a few features to consider adding to your site search short list.

An update on the Yahoo and MSN search alliance (the merger of these two search engines) schedule over the coming months.

Here are six articles over the past year from four senior SEOs’s covering SEO myths and boondoggles (Wasteful Pursuits).

We then highlight myths that two or more of these SEO’s agree are mostly a waste of time. However, there are some of these myths that are disputed at least in part by other SEO’s so it’s worth reading these articles especially the rebuttal article from Rand at SEOmoz

You must test the actual ads or landing pages. Do not rely on the Ad Preview tool!

In this article we’ll demonstrate a problem that can be caused by Google’s Adwords Auto-tagging, which is turned on by default when you create an AdWords account. Auto-tagging can cause some landing pages to load incorrectly, often resulting a “Page Not Found” error, – Wasting many dollars in Adwords Click charges and missed business opportunities. We demonstrate the issue in a 4 minute video, show you how to test for problems, and suggest what to do if you have problems.

There’s lots of misinformation about XML site maps including their affect on search rankings going around. In this article we outline when to consider using a XML site map, including specialized site maps and extensions, as well as discuss their affect on search rankings.

In part 1 we showed why submitting articles to article submission sites is of little value unless they are high quality, useful articles. We suggested not just submitting articles to submission sites as you can get much more value by using them on your site too or by “selling” article ideas to industry online magazine and news sites etc. We began outlining our Best Practices for Article Marketing.

In this article we’ll show you how to build and use a media list and how to find quality article submission sites.

Here’s an article on American Express’s OPEN forum, by Guy Kawasaki with some tips on using Linkedin to find new customers and vendors, keep in touch with them, help build your reputation, even find funding.

Web marketers often submit articles to article submission sites to improve search engine rankings. Does this work?

We cover “Best Practices for Article Marketing & Submissions” – Developing & marketing articles to increase awareness, reputation building, increase targeted traffic, help make a web site more useful while adding content to a site for search engines, and to help improve search rankings.

An article about an ecommerce site that has done some creative things to make their site unique, helpful and fun and at the same time created a large social presence with lots of fans

Zappos has grown from $1 million to over $1 billion in just 10 ten years by striving to provide the best customer service possible. Much of Zappos’ billion dollar business comes from happy repeat customers and word of mouth.

You can learn lot from Zappos on how to build a successful business, especially if you run a retail ecommerce business.