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RankBrain: Google rolls out AI algorithm for search queries

Since early this year Google has been quietly rolling out their new machine-learning Artificial Intelligence, RankBrain, which has become what Google considers the third-most important signal contributing to the search results of a query. Here’s what is known so far.

Moz’s 2015 Search Engine Ranking Factors Study Released: Links Still #1 Factor

Every two years, Moz completes a study to analyze the factors influencing search engine results. With all of Google’s recent changes, there have been dissenting opinions on the best way to bring search traffic to your website.

According to the Moz study results: The best tactics, whether on site or offsite, continue to be those focused on increasing links from high quality web sites.

If You Are Relying On SEO, You Could Be SOL!

I explain why our clients have been getting most of their new business leads from paid listings in recent years (such as Google AdWords) rather than from their organic (SEO) search results.

You can download the slides from a presentation where I show why if you are relying on SEO and not running an effective paid listing campaign (PPC) like Google AdWords you are almost certainly missing new business opportunities.

Local Businesses Squeezed Out Of Organic Search By Larger Websites

A new study from BrightLocal found that local businesses are being squeezed out of organic search results for many high volume “money” search phrases. However local businesses can get a greater share of voice for long-tail and geo-modified terms. The study looked at the search results for the three main search engines in the USA […]

Google May Unverify Inactive Local Listings — and How to Avoid It!

Google confirms that “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account.”

In this article we’ll show you how to avoid having your listings unverified and what to if some have already been unverified.

Google’s Website Call Conversion Tracking: Keyword Level Call Tracking For AdWords

Ever wished you could track which keywords led to phone conversions? You can!

Last August Google released its web site phone call tracking feature called Website Call Conversions. It allows marketers to track website visitors from AdWords’ paid listings who call tracking phone numbers dynamically written on web pages. Most importantly the phone calls are tracked to the keyword level.

In this article I wrote for Search Engine Land I cover; How Google’s Website Call Tracking Works; Implementation Tips; How To Test The Tracking; Why It’s Not For Every Web Marketer.

Is your web site mobile ready? Google’s Mobile-Friendly Algorithm starts rolling out April 21

Google has been concerned with the user experience of web sites people reach from its search results for some years now. Beginning on April 21st they will begin rolling out a Mobile-Friendly Algorithm that will impact the rankings of more web pages than any Google algorithm update in years!

Google has been talking about mobile friendless for some time so it should come as no surprise that Google is making it a ranking factor. After this Mobile-Friendly Algorithm is in place rankings for web pages that Google determines are not mobile friendly will be significantly impacted.

Local Businesses: How To Get Good Online Reviews That Build Business

Good reviews on sites like Google and Yelp can help entice people to check you out, can improve conversions, and the reviews may help organic search engine rankings.

In this article I wrote for Search Engine Land I’ll show you how to generate a continuous flow of good online reviews that should help your local business.

What’s Covered –

* Why You Want Good Reviews.
* Do Reviews Affect Rankings?
* Is it OK to Ask for Online Reviews?
* Tips to Getting Good Online Reviews.

Our eVisionSEM Trademark

You may have noticed our new logo the past month or so. We’ll be using the eVisionSEM trademark for most of our online marketing business

Youtility: Don’t sell. Help people to build relationships that lead to business

While at the Pubcon online marketing conference last month I listed to a keynote by Jay Baer, author of a book named “Youtility”. Jay says stop trying to sell so much and start trying to be useful and transparent to build trust and business. When you help someone you create a customer relationship and those relationships can pay you back with business over the long run.

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