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Social Media Marketing in Two hours a Month

Many small business marketers avoid social media marketing because of the expectation that it will take too much time. However, we’ve seen clients benefit from as little as two hours a month on social media.

In this article on Marketing Land I outline the process we’ve developed with a number of clients over the past few years including some tips on what to post, and what social venues to consider

Are Facebook & Twitter Signals Part of Google’s Ranking Algorithm? How much do they matter?

Many people, even supposed SEO’s , believe that having lots of Facebook likes or Twitter followers affects search rankings on Google.

Hear the answer right from Google’s Matt Cutts in this Video.

More SEO Myths and Bad Advice

Here’s an article on Website Magazine with 21 SEO Myths and Bad Tips.

Is SEO Keyword Optimization Dying? Google’s Keywords “Not Provided” And Hummingbird Update, Part 1

There have been two recent changes at Google that have the online marketing community questioning if keyword optimization is dead or dying – Now all organic keywords are to be “Not Provided” and Google’s Hummingbird Update.

Is SEO Keyword Optimization Dying? Google’s Keywords “Not Provided” And Hummingbird Update, Part 2

There have been two recent changes at Google that have the online marketing community questioning if keyword optimization is dead or dying

Now all organic keywords are to be “Not Provided” was covered in Part 1. This ariticle covers Google’s Hummingbird Update.

Video Testimonial: eVision helping Van Metre Apartments increase leads from search engines and referral sites

Hear how eVision helps client increase leads after they worked with other marketing companies with dismal results

Google’s Matt Cutts on How Google Search Works (from 2010)

A Google video explanation of how its search engine works from 2010 including mentioning the over 200 factors Google evaluates to rank pages. We’ll have to see how the new Hummingbird algorithm changes the specifics and the importance of these factors over the coming months and years.

We’ll have to see how the new Hummingbird algorithm changes the specifics and the importance of these factors over the coming months and years

Update: 2013 SEO Ranking Factors Survey

SEOmoz released its 2013 survey of weighted search ranking factors from over 100 search engine pros. Links are still the number one factor followed by keyword usage according to the survey. Social factors not very important.

16 SEO Tactics That WILL NOT Bring Targeted Google Visitors, by Jill Whalen

Here’s another article by our friend and colleague Jill Whalen about useless SEO tactics done to help organic search results that have little or no effect on rankings, click-throughs from search results, and most importantly they will not help increase conversions (leads, sales, signups etc).

Blogging for Lawyers: Lessons Learned

Micah Buchdahl writes about legal marketing. Here’s an article you may find helpful. It’s his insights from some years of blogging; what you can expect from a blog and what you shouldn’t expect, tips on what it takes for a blog to work for you, and some examples from small, medium and large law firms.

 
   
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