eVision Online Marketing Blog

See Eric Enge’s post on Search Engine Watch named “Choose the Right SEO Project Goals”

He explains that SEO is not about rankings or numbers of link added per month, or even about increasing traffic per se. Rather your SEO goals should support your business goals.

Most of the best retail ecommerce sites achieve conversion rates within the industry average of about 1.5 to 3%.

You can increase ecommerce conversions 2-4x by ensuring your company’s personality shines through on your web site, showing your visitors what makes you different and why they should buy from you, while helping them decide what to buy.

At the same time you’ll likely see improvements in organic search results because of the unique content you’ll add to your web site.

When you more or delete web pages that have been indexed in search engines you could loose valuable visitors to your site for weeks or months. Here are some steps you can take to minimize the impact on search results

Google will be rolling out an update soon, nicknamed Caffeine, that will have an impact on search positions as it rolls out and probably for years to come.

Here are some of the changes we can expect with this update

In this article I’ll cover the important factors for getting the best results in Google Maps, Google’s Local Search (Not just rankings but overall results including enticing people to take action). Local Search has become much more important with the evolution of Blended or Universal Search results.

Lee Odden posted an article with 25 tips to improve your blogs rankings

Jill Whalen was interviewed for Web Marketing today. In a 7 minute video she explains “How to select an SEO firm” including questions to ask and some things that SEO companies often do that may not be needed.

I’ll be presenting “Want to improve conversions rates? Stop cycling important messages in Flash! At Pubcon in Las Vegas this week.

Our user testing shows few people watch an animation long enough to see multiple messages. In this case study we improved conversions 300% in key adgroup for this client by “Freezing” an animation on an important message.

You can download the slides. Includes Best Practices for Animations.

There are a growing number of reviews on the web for all types of products and services on sites such as Yelp, Google Maps, Bing, shopping search sites, etc.

Good reviews can help increase business. However, it’s human nature: Most people will not take the time to write a review unless they are upset. So reviews can tend to be mostly negative UNLESS YOU ASK for REVIEWS.

Helpful articles posted on Web Marketing Today about ecommerce sites – Shopping cart basics, merchant credit card accounts, and sales tax collection in the US.