Google will no longer show text Ads (paid listings from AdWords) in the right column of the search results page. Instead they will often add another paid listing at the top of the search results, pushing the organic (SEO) results further down on the page.
Now there are often no organic results appearing “Above the Fold” – i.e. people have to scroll down to see any organic results in many cases. SEO just got even harder.
It’s become more important than ever to run paid listings as effectively as possible for your important keywords, the ones generating business.