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Google’s Website Call Conversion Tracking: Keyword Level Call Tracking For AdWords

Ever wished you could track which keywords led to phone conversions? You can!

Last August Google released its web site phone call tracking feature called Website Call Conversions. It allows marketers to track website visitors from AdWords’ paid listings who call tracking phone numbers dynamically written on web pages. Most importantly the phone calls are tracked to the keyword level.

In this article I wrote for Search Engine Land I cover; How Google’s Website Call Tracking Works; Implementation Tips; How To Test The Tracking; Why It’s Not For Every Web Marketer.

Is your web site mobile ready? Google’s Mobile-Friendly Algorithm starts rolling out April 21

Google has been concerned with the user experience of web sites people reach from its search results for some years now. Beginning on April 21st they will begin rolling out a Mobile-Friendly Algorithm that will impact the rankings of more web pages than any Google algorithm update in years!

Google has been talking about mobile friendless for some time so it should come as no surprise that Google is making it a ranking factor. After this Mobile-Friendly Algorithm is in place rankings for web pages that Google determines are not mobile friendly will be significantly impacted.

Local Businesses: How To Get Good Online Reviews That Build Business

Good reviews on sites like Google and Yelp can help entice people to check you out, can improve conversions, and the reviews may help organic search engine rankings.

In this article I wrote for Search Engine Land I’ll show you how to generate a continuous flow of good online reviews that should help your local business.

What’s Covered –

* Why You Want Good Reviews.
* Do Reviews Affect Rankings?
* Is it OK to Ask for Online Reviews?
* Tips to Getting Good Online Reviews.

Our eVisionSEM Trademark

You may have noticed our new logo the past month or so. We’ll be using the eVisionSEM trademark for most of our online marketing business

Youtility: Don’t sell. Help people to build relationships that lead to business

While at the Pubcon online marketing conference last month I listed to a keynote by Jay Baer, author of a book named “Youtility”. Jay says stop trying to sell so much and start trying to be useful and transparent to build trust and business. When you help someone you create a customer relationship and those relationships can pay you back with business over the long run.

Bring your local business online: A 6 part video from Google

Google has a series of 6 videos on the Google Webmaster YouTube channel to help local businesses build an online presence (And they are not just about Google+). If you’re a small business with a local focus you should find some tips that will help you. They are short videos, from 3 to 7 minutes each, so you only need to set aside a few minutes at a time to view each one.

How To Get Good Online Reviews

I’ll be presenting “Local Search: How To Get Good Online Reviews” at Pubcon the first week of October. You can download the slides which cover, Why You Want Good Reviews; Do Reviews Affect Rankings?; Is it OK to Ask for Online Reviews?; Tips to Getting Good Online Reviews

BBB Rolling Out Verified Customer Reviews

The Better Business Bureau (BBB) is continuing to roll out a verified customer review feature. The BBB is another review site you might want to consider in your efforts to promote good online reviews if it’s available in your area.

Site Speed Tools Update: Tools From Google and Others

Google has a new web page speed tool for both desktop and mobile devices. So we’ve updated our article about why web page load times are so important along with various site/page speed tools.

See “Social Media Marketing in Two Hours a Month” June 5th at the CT Business Expo in Hartford

I’ll be presenting “Social Media Marketing in Two Hours a Month” at the CT Business Expo at the Connecticut Convention Center in Hartford on Thursday June 5th

 
   
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