June 22nd, 2015 by George Aspland
Ever wished you could track which keywords led to phone conversions? You can!
Last August Google released its web site phone call tracking feature called Website Call Conversions. It allows marketers to track website visitors from AdWords’ paid listings who call tracking phone numbers dynamically written on web pages. Most importantly the phone calls are tracked to the keyword level.
In this article I wrote for Search Engine Land I cover; How Google’s Website Call Tracking Works; Implementation Tips; How To Test The Tracking; Why It’s Not For Every Web Marketer.