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Don’t Lose New Business Leads! Regularly Test Your Online Forms

Most web marketers rely on email notifications of the form submissions on their website. However, problems with form submissions can occur anytime. Something can break on the website, especially after updates, or your ISP could tighten up the spam filtering causing the submission email notices to get filtered.

If you rely on online form submissions for business leads here’s what we suggest.

An Entire Business Park in Texas Made with 120 Shipping Containers!

Container King has just completed a new business park built entirely from shipping containers! The project features includes office, warehouse and retail space built entirely from shipping containers including a two-story beauty salon, five retails space groupings, and 14 office groupings.

Display Advertising vs. Search Advertising: Which Method Delivers a Better ROI?

Paid online advertising is one of the best ways to achieve immediate results from your marketing efforts. By advertising to targeted web users, you can reach a large number of prospective customers in a more cost-efficient manner than traditional marketing avenues such as television and newspapers.

While there is widespread agreement that paid digital advertising is effective which is the best approach; e.g., should you go with search advertising, or is display advertising a better method?

It’s time to make your website secure (HTTPS:) or you’ll likely lose business due to Google’s latest Chrome browser warnings

If you collect any information via online forms on your website Google will now highlight your web pages as Not Secure in its Chrome web browser.

This warning will likely keep many people from filling out your forms which may greatly reduce your conversion rate.

Top 4 PPC ads get many more clicks since Google removed right-side text ads last year

A new study shows that click through rates (CTR) have increased significantly for desktop ads at the top of the search results since Google removed ads in the right column last year.

Overall CTR has risen 49% for the top 4 ads. This confirms what we have seen, more clicks from the top PPC ads for customers such as the storage and trailer industries, the legal market, etc., markets that typically focus on keyword triggered text ads (as opposed to ecommerce customers that focus more on Shopping Ads).

Beware! It’s probably not Google calling about problems with your Google Maps listing

Once again we’ve been asked by customers about phone calls they are receiving “from Google” that there is a serious problem with their Google My Business Listing (Google Maps) and they need to take action now It’s probably not Google calling! Paste the phone number they give you into Google or Bing to search for […]

You Risk Missing Business If You Don’t Focus On Other Search Engines Besides Google

Should you worry about other search engines besides Google, such as Microsoft’s Bing and Yahoo? The answer is often yes. I’ll explain why for both PPC search ads and organic search results.   I was in an online marketing session at a conference when someone in the audience asked “Should we worry about other search […]

Micro Moments, “Near Me” Searches, and Local Marketing

Are you reading this article on your mobile device? Chances are, the answer is yes. According to the most recent data 56% of internet traffic is now coming from mobile devices. Translation: your customers are searching for your business on mobile devices! The use of smartphones is changing the way that consumers search for and […]

Important Reminder About Website Form Testing

We’ve written about the importance on testing your forms in the past on our blog. But because we feel this is an ESSENTIAL part of a successful online marketing campaign we are outlining the most important steps in making sure your website forms (contact, quote requests, etc) are working for you! (We can’t tell you how many times we hear from a customer, “we haven’t gotten any form submissions in weeks”)

The Value Of Brand Keywords: Brand Bidding & PPC Optimization

In the article on Search Engine Land Lori Weiman offers up tips on the use of branded and brand-plus keywords to improve your ROA in an increasingly competitive market.

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