eVision Online Marketing Blog

It can be very hard to find useful articles on a specific topic, even with a blog search facility.

Here are 4 articles about optimized press releases from the eVision blog (and others) over the past year or so.

An article that summarizes the results of a recent Forbes study showing SEO was the most effective online marketing method for generating conversions for about half of all marketers.

Many web site owners have heard the term “analytics” and mistakenly believe that the site stats they have seen running on their website is analytics. They are unaware of how strong a tool site analytics is for online marketing and improving conversion rates.

In this article I’ll demonstrate the difference between site analytics and site reports and point out how analytics can help not only measure marketing results but help site owners increase business from their web sites.

Video on the web is growing quickly. We’re employing video more and more to improve the user experience which leads to improved conversion rates.

Ron Jones has posted a two part article on Search Engine Watch outlining 5 steps for optimizing Video for search.

If you delete or move web pages that are indexed in search engines you can lose targeted traffic for weeks or months unless you apply a 301 redirect. In this article Bruce Borner, of Computer Projections, explains how to apply a page level 301 redirect on Apache.

Jill Whalen posted an article on her blog that points out a real problem for those trying to find search engine optimization services. SEO shops continue to setup overnight. Many of these SEO’s are trying to learn SEO from the free information available much of which is wrong. Companies looking for SEO services should check how long an SEO consultant or agency has been in business and make sure they have a successful track record with satisfied clients to whom you can talk.

I’ll be presenting “Search Engine Optimization and Marketing” at the Connecticut Business Expo in Hartford on Thursday June 4th.

Many web site owners believe that search engine advertising success (such as Adwords PPC) comes quickly. This is understandable when much of the promotion about search engine advertising talks about how fast you can get a PPC campaign up and running.

However it takes time to build an effective search advertising campaign and you may need to improve your web site’s conversion rates before a PPC campaign will produce a positive ROI. This can take many months.

Some useful blogs about social media from the eVision blog (and others) over the past year or so.

In this article you will learn what makes a great primary navaigtion bar. Our user testing shows that ignoring nav bar guidelines will cost you sales and customers. You cannot create a good user experience without a good nav bar.

The nav bar plays an essential role in creating good first impressions and setting site expectations. New visitors will scan the primary nav bar when they first arrive on your site home page. When nav bar link labels are confusing, or important visual cues are missing, visitors are less likely to engage. If visitors have only come for a quick comparative look, confusion equals exits.