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Archive for June, 2007

eVision announces trademarked site design methodology to improve web site conversion rates: Conversion Point Architecture

We released a press release this morning that describes eVision’s site design methodology called Conversion Point Architecture. Here’s a summary: eVision offers an advanced site design methodology called Conversion Point Architecture. Although the value of driving traffic to web sites remains high, effective site design that helps ensure visitors turn into leads or sales is […]

NY Times Article On Google Search Technology

Google allowed a reporter from the New York Times to interview Google’s search quality team and others including Singhal, Udi Manber, and Matt Cutts – Read the Article They talked about some things Google rarely discuses publicly. Rand Fishkin boils the interview down and discusses some topics from the article such as the freshness of […]

Google’s new Universal Search: What it may mean for marketers

In early May Google announced Universal Search. They intend to begin combing all or most of the search features currently handled in separate search functions, such as videos, news, etc into one “universal search”. The reason is simple, most people only use Google’s main search feature never utilizing the other search features. There’s an interesting […]

Optimized Press Release Case Study

This is a shortened version of an article we published earlier. In this short version we focus on the effect of a series of optimized press releases on the number of “quality” long term incoming links to a web site. Starting June 2005 we produced a series of five optimized Press Releases for a client […]

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