“Buying” Your Brand on Search – Up to 23% Revenue Lift!
July 13th, 2007 by George Aspland
Should you buy your own brand in PPC?
Offermatica, a provider of multivariable testing tools and services ran a test. The results show what our PPC consultants and our results point to – That if often does pay off to pay for search engine ads for your own brand names even tough they are reaching top “organic” search results. Read the article here
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