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Archive for September, 2007

New Research on Behavioral vs contextual targeting – Surprising

The emphasis is mine the research just came out this week. I offer my conclusions at the end, the rest is theirs.  The necessity of using attention-getting behavioral targeting was reinforced by responses regarding online behavior. The study found that more than 75 percent of online shoppers shop once per month or less and that […]

Changes to inquiry form to reduce site exits and increase form submissions

Improving Conversions Case Study Part 4 – Changes to inquiry form to reduce site exits and increase form submissions. This is Part 4 of the case study to improve conversions on a web site for a software company. Read the earlier posts: Part 1 – Adding two “calls to action” to move visitors along to […]

7 Tips For Getting The Most Out Of Site Analytics

Here’s a post on Search Engine Watch outlining 7 tips for getting the most out of site analytics including: Decide on Your Site Objectives. Pick Actionable KPIs Invest in a Business Analyst(s) Create a Data-Driven Organization Verify Your Implementation Monitor Accuracy and Cross Check Focus on High Value Add Analyses Two of the seven tips […]

Optimizing Web Sites for New and Improved Search Engine Users

Here’s a post on SearchEngineWatch that does a good job of explaining one reason why it’s important to be continually adding content to your web site such as blog posts, white papers, press releases, etc We’ve seen a shift in the way people search. Searchers are much more savvy today. They search on more complex […]

2007 Web Analytics Shoot Out Results

Rand Fishkin has finished his 2007 Web Analytics Shootout. It’s a 55-page report on the results of a nine-month study of seven top analytics packages: Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, Visual Sciences’ HBX Analytics, and WebTrends. The report looks at: 1. Evaluate ease of implementation 2. Evaluate ease of use 3. Understand the basic […]

Deemphasizing a call to action that was performing poorly

Improving Conversions Case Study Part 3 – Deemphasizing a call to action that was performing poorly This is Part 3 of the case study to improve conversions on a web site for a software company. Read the earlier posts: Part 1 – Adding two “calls to action” to move visitors along to a Conversion Point”. […]

 
   
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