eVision Online Marketing Blog

The emphasis is mine the research just came out this week. I offer my conclusions at the end, the rest is theirs. 
The necessity of using attention-getting behavioral targeting was reinforced by responses regarding online behavior. The study found that more than 75 percent of online shoppers shop once per month or less and that the [...]

Improving Conversions Case Study Part 4 –
Changes to inquiry form to reduce site exits and increase form submissions.
This is Part 4 of the case study to improve conversions on a web site for a software company.
Read the earlier posts:
Part 1 - Adding two “calls to action” to move visitors along to a Conversion Point”.
Part [...]

Here’s a post on Search Engine Watch outlining 7 tips for getting the most out of site analytics including:

Decide on Your Site Objectives.
Pick Actionable KPIs
Invest in a Business Analyst(s)
Create a Data-Driven Organization
Verify Your Implementation
Monitor Accuracy and Cross Check
Focus on High Value Add Analyses

Two of the seven tips are related to checking and verifying the accuracy [...]

Here’s a post on SearchEngineWatch that does a good job of explaining one reason why it’s important to be continually adding content to your web site such as blog posts, white papers, press releases, etc
We’ve seen a shift in the way people search. Searchers are much more savvy today. They search on more complex phrases [...]

Rand Fishkin has finished his 2007 Web Analytics Shootout. It’s a 55-page report on the results of a nine-month study of seven top analytics packages: Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, Visual Sciences’ HBX Analytics, and WebTrends.
The report looks at:
1. Evaluate ease of implementation
2. Evaluate ease of use
3. Understand the basic capabilities of each package
4. Solve [...]

Improving Conversions Case Study Part 3 –
Deemphasizing a call to action that was performing poorly
This is Part 3 of the case study to improve conversions on a web site for a software company.
Read the earlier posts:
Part 1 - Adding two “calls to action” to move visitors along to a Conversion Point”.
Part 2 - Moving [...]