New Research on Behavioral vs contextual targeting – SurprisingSeptember 24th, 2007 by Todd Follansbee |
The emphasis is mine the research just came out this week. I offer my conclusions at the end, the rest is theirs. The necessity of using attention-getting behavioral targeting was reinforced by responses regarding online behavior. The study found that more than 75 percent of online shoppers shop once per month or less and that […]