eVision Online Marketing Blog

Last week a customer forwarded a message from one of their supplies asking if they could link to them to help improve their search engine rankings.  They’re asking for a reciprocal link (exchanging links with another site) in this case since the vendor links to our client’s site.
Sounds like a good time to update what [...]

Earlier in the month we posted links to two articles about copyright law as it pertains to search marketing.
Here’s a two part article from Search Engine Watch about the related area of trademark law.
Trademark Law – What Search Marketers Should Know, Part 1

Topics include –

What’s a Trademark (and Trademark Law)?
Trademark Usage (and Infringement) in Search [...]

There have been a recent few posts on Search Engine Watch about copyright law as it pertains to search marketing that you might find useful -
Copyright Law: What Search Marketers Should Know (Part 1)
Topics include –

What’s a copyright (and copyright law)?
Copyright registration for search marketers
Copyright infringement online
Cease and Desist (C&D) Letter – the first [...]

Here’s an example of a creative way to get some publicity and targeted traffic to your site, via an article.
One way to get publicity and targeted traffic to a site is to develop creative ideas for articles that can be published on important related web sites such as industry/market magazines etc.
I’m reading a male health [...]