Recent posts on Trademark law
October 23rd, 2007 by George Aspland
Earlier in the month we posted links to two articles about copyright law as it pertains to search marketing.
Here’s a two part article from Search Engine Watch about the related area of trademark law.
Trademark Law – What Search Marketers Should Know, Part 1
Topics include –
- What’s a Trademark (and Trademark Law)?
- Trademark Usage (and Infringement) in Search Results
- Search Engines’ Policy on Trademarks and the Law
- Search Engines’ Policy on Trademark Usage
- Complexities of Trademark Infringement Detection
- Trademark Links including links to search engine policies
Trademark Law – What Search Marketers Should Know, Part 2
Topics include –
- Trademark filing for search marketers
- First step to protecting your trademark – use the search engines: including tools you can use to look for trademark online.
- Reporting trademark infringement concerns to the search engines
- Deciding you want to pursue litigation