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Archive for December, 2007

Content Advertising Explained – Part 3

David Szetela has posted the final article in a 3 part series about Content Advertising on Search Engine Watch.

Here are summaries and links to all 3 articles:

Anatomy of a search listing by Google’s Matt Cutts

Matt Cutts, a senior engineer at Google, created a video where he explains how Google creates a search engine listing for a web page (In this case he uses Starbuck’s home page as the example).   In the video he touches on many of the elements we optimize on a web page to influence those […]

Wikipedia and Social Media Event in Connecticut January 9th

We belong to SEMNE, a search marketing organization based in the northeast USA. We hold informational events every couple of months.

If you’re in the greater Connecticut area this is a good chance to learn about Wikipdeia and other social media.

eCommerce Research of interest

Stop Before You Shop According to the BIGresearch American Pulse Survey of 4,069 respondents, 52.1% of consumers say they would rather receive a gift card or cash for Christmas. One reason for this preference may be that consumers do not like gifts that were chosen for them. 45.4% of those who received clothing as a […]

Content Advertising Explained – Part 2

Last month our own David Szetela began explaining Content Advertising in his column on Search Engine Watch (Content Advertising Explained – Part 1) and why most content campaigns perform very badly. In Content Advertising Explained – Part 2 he shows you how to save lots of money right now if you’re not sure your content […]

 
   
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