eCommerce Research of interest
December 4th, 2007 by Todd Follansbee
Stop Before You Shop
According to the BIGresearch American Pulse Survey of 4,069 respondents, 52.1% of consumers say they would rather receive a gift card or cash for Christmas. One reason for this preference may be that consumers do not like gifts that were chosen for them. 45.4% of those who received clothing as a gift in the past didn’t like or didn’t wear it. Another possible reason is that 46.3% of those who participate in gift giving/receiving during the holidays say they hate to return gifts because it is a hassle.??
So we suggest that you insure that your gift certificates are both accessible, easy to redeem and forward as well as secure. Test it!