Content Advertising Explained - Part 3
December 18th, 2007 by George Aspland
David Szetela (for his bio, scroll down) has posted the final article in a 3 part series about Content Advertising on Search Engine Watch.
Here are summaries and links to all 3 articles -
Content Advertising Explained - Part 1. Why most content campaigns perform very badly.
Content Advertising Explained – Part 2. David shows you how to save lots of money right now if you’re not sure your content campaigns are profitable.
Content Advertising Explained - Part 3. Examples of good and bad ads.