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Archive for March, 2008

Contextual Advertising Best Practices for Banners, Video Ads and other Non-Text Contextual Ads by David Szetela

In his continuing series David Szetela has posted articles on busting contextual advertising myths and learning the inner workings of intricate content-matching algorithms.
In two recent posts on Search Engine Watch David talks about Best Practices for banners and video ads and other non-textual ads.

Site Search: 6 steps to successful site search implementation

Webmasters are often quick to install a site search tool on a web site. However, the wrong search appliance or a poor implementation can actually hurt your business. Used wisely a site search tool can quickly improve business as well.

Here is how to choose and use a Site Search tool to your advantage.

Cost justifying using a Search Engine Marketing Agency to run a PPC campaign – Part 1

In this post I’ll cover how to cost justify running a Paid Listing (PPC) campaign as well as how we help clients cost justify using a Search Engine Marketing Agency, like us, to run a paid listing campaign for them.

Then within a few weeks I’ll post on how to measure the actual ROI from an ongoing PPC campaign.

Test your online forms (Revisited). Don’t let this happen to you!

After this law firm’s online marketing campaign was started there was a significant drop in leads from the site. Turns out, as we have unfortunately seen a few times, they were not testing their online forms and undoubtedly lost many leads.

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