eVision Online Marketing Blog

In his continuing series David Szetela has posted articles on busting contextual advertising myths and learning the inner workings of intricate content-matching algorithms.
In two recent posts on Search Engine Watch David talks about Best Practices for banners and video ads and other non-textual ads.

Webmasters are often quick to install a site search tool on a web site. However, the wrong search appliance or a poor implementation can actually hurt your business. Used wisely a site search tool can quickly improve business as well.

Here is how to choose and use a Site Search tool to your advantage.

In this post I’ll cover how to cost justify running a Paid Listing (PPC) campaign as well as how we help clients cost justify using a Search Engine Marketing Agency, like us, to run a paid listing campaign for them.

Then within a few weeks I’ll post on how to measure the actual ROI from an ongoing PPC campaign.

After this law firm’s online marketing campaign was started there was a significant drop in leads from the site. Turns out, as we have unfortunately seen a few times, they were not testing their online forms and undoubtedly lost many leads.