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Archive for April, 2008

Google, Comscore and AdGooroo: Reconciling the Differences

The past few months have been a roller coaster ride for Google’s stock price. The main culprit was a series of Comscore reports, starting in January, that implied Google search volume was heading south. Many analysts interpreted this to mean Google’s Q1 2008 revenue from paid ad clicks would be disappointing. Subsequent Comscore reports seemed to confirm this.

Then Google released the Q1 2008 financial results, and all hell broke loose.

How to sell to Seniors Online: Usability guidelines and tips for marketing to seniors on the web

Why should you try to sell to seniors, adults 55 to 60 and up? “Because that’s where the money is!” In this post Todd shows how to market to seniors on the web: how they behave differently than younger web users, usability guidelines for the mature market, and other tips to help you sell to this profitable market

Measuring ROI from an online marketing campaign (SEO, PPC, or any online campaign)

In this post we’ll show you how we try measure the Return on Investment from an online marketing campaign for our clients.

The Problem with Free Analytics – Risks and Recommendations for Companies Planning to Standardize on a Free Web Analytics Solution

Here’s a report you can download as a PDF. The report discusses the risks and gives recommendations for those considering whether to use a free analytics or for-fee analytics tool.

 
   
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