Google, Comscore and AdGooroo: Reconciling the DifferencesApril 23rd, 2008 by George Aspland |
The past few months have been a roller coaster ride for Google’s stock price. The main culprit was a series of Comscore reports, starting in January, that implied Google search volume was heading south. Many analysts interpreted this to mean Google’s Q1 2008 revenue from paid ad clicks would be disappointing. Subsequent Comscore reports seemed to confirm this.
Then Google released the Q1 2008 financial results, and all hell broke loose.