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Archive for May, 2008

Your Customers are talking about you! And your potential customers are listening! Using Social Media Part 1

A recent study reported that many people use social media to talk about their customer experience and even more people research companies’ customer service before buying products and services.

You can and should use social media to listen to what your clients are saying about you, respond when appropriate, and use social media to help build your brand.

Here are some tips on using social media

Want to Double Conversions in One Month? Split Those Ad Groups

Split Ad Groups to improve conversions? David Szetela puts this Content Advertising strategy the test.

eVision Selected as “One of The Most Dependable™ Web Designers of The Northeast”

We’re very excited that eVision was selected as one of The Most Dependable™ Web Designers of The Northeast to be published in the June 1st issue of Entrepreneur Magazine.

Keep Your AdWords (and other online Accounts) Safe & Secure

Google has reported phishing attempts that falsely appear to be from adwords-noreply@google.com that ask users to update their billing information, take action on a disapproved ad, edit their account, or accept new AdWords terms and conditions.

Here are some tips from Google to protect keep your AdWords account safe.

Detecting flogging & other blog spam using Google Alerts and why it’s important that you do it too.

I read an article in a newsletter that the UK is considering legislation to make flogging (fake testimonials etc in blogs) a crime, possibly with jail time.

We use Google Alerts to watch our clients’ competitors for flogging and other blog spam and then turn them in to Google. We think it’s important that more companies do this.

Social Media Plays Key Role in Brand Loyalty, Customer Care Research

Here’s a post on Search Engine Watch that summarizes a new study showing a growing number of consumers use social media to check out a company’s customer care reputation before buying. It points out the important of taking an active role in social media to listen, respond & improve

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