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Google Mobile Advertising: 3 How-to articles by David Szetela

In “Mobile Advertising on Google: It’s Time to Start” David showed you why it’s important to start thinking about mobile advertising. Here are three recent posts in David Szetela’s series of articles about mobile advertising on Search Engine Watch.

Google Mobile Advertising: Start Now! – Jun 9, 2008. Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.

Google Mobile Advertising on the Content Network –  Jun 16, 2008, Creating a mobile ad campaign that displays banner ads on Google’s mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. And it won’t require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business.

Hot, Tiny Ads: Banner Ads for Mobile Screens – Jun 23, 2008. Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.

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