eVision Online Marketing Blog

In June Abode announced that they provided Flash Player technology to booth Google and Yahoo that will allow them to better index Flash files. Here’s some links to posts about what can and can’t be indexed, as well as some initial “best practices”.

Dr. Deborah J. Mayhew, an internationally recognized consultant, author, teacher and speaker on user experience design and usability engineering has joined eVision as a Usability and Design Consultant. Dr Mayhew will work with eVision clients to implement the Conversion Point Architecture process, helping insure that visitors who arrive at a web site will be inspired to convert (take some desired action) and can complete conversion actions effectively.

Come to Trumbull the evening of September 16, 2008 when Vanessa Fox, formerly with Google will present “Using Marketing to Enhance Your Search Traffic”. Vanessa will discuss how good old fashioned marketing can (and should) be used to enhance your search engine traffic.

Chris Boggs has a post on Search Engine Watch where he explains while search engine optimization SEO is not a one-time fix and can take years.

I put an Excel spreadsheet together for a client to use to estimate the potential return on investments from further improvements of the conversion rate on their web site. You can download load it here.

There’s a useful post on Web Marketing Today about the sales value of product photos (especially important with the holiday season just around the corner). Dr. Ralph F. Wilson shows some examples of different quality product pictures on eBay and the related number of bids each one received. There’s also a link to a video interview about optimizing product images on eCommerce sites