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Archive for August, 2008

Google can now index Flash files: SEO for Flash

In June Abode announced that they provided Flash Player technology to booth Google and Yahoo that will allow them to better index Flash files. Here’s some links to posts about what can and can’t be indexed, as well as some initial “best practices”.

Please welcome Dr. Deborah J. Mayhew, eVision Usability and Design Consultant

Dr. Deborah J. Mayhew, an internationally recognized consultant, author, teacher and speaker on user experience design and usability engineering has joined eVision as a Usability and Design Consultant. Dr Mayhew will work with eVision clients to implement the Conversion Point Architecture process, helping insure that visitors who arrive at a web site will be inspired to convert (take some desired action) and can complete conversion actions effectively.

Using Marketing to Enhance Your Search Traffic: Sept. 16, 2008 in Trumbull, CT

Come to Trumbull the evening of September 16, 2008 when Vanessa Fox, formerly with Google will present “Using Marketing to Enhance Your Search Traffic”. Vanessa will discuss how good old fashioned marketing can (and should) be used to enhance your search engine traffic.

SEO Is Not a One-Time Fix. It can take years

Chris Boggs has a post on Search Engine Watch where he explains while search engine optimization SEO is not a one-time fix and can take years.

ROI Calculator Download: Calculate the Potential Return on Investment from Improvements in Web Site Conversion Rates

I put an Excel spreadsheet together for a client to use to estimate the potential return on investments from further improvements of the conversion rate on their web site. You can download load it here.

The Sales Value of Strong Product Photos

There’s a useful post on Web Marketing Today about the sales value of product photos (especially important with the holiday season just around the corner). Dr. Ralph F. Wilson shows some examples of different quality product pictures on eBay and the related number of bids each one received. There’s also a link to a video interview about optimizing product images on eCommerce sites

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