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Archive for October, 2008

Why I Chose Travelocity: Usability & Stickiness Lessons Learned

A couple of years ago I decided to finally try using an online travel search engine to book a flight. I compared a number of travel search engines to find the easiest one to use. I’ve been using it ever since. I think there may be a couple of lessons to be learned about Usability and Stickiness.

SEO is Not a Last Ditch Effort, by Jill Whalen

Because of the slow economy sales are down for many businesses. Some think that SEO may be the “Silver Bullet” to help pull them through. Our friend and colleague Jill Whalen has posted an article explaining why “SEO is Not a Last Ditch Effort”. Jill explains that while SEO is usually a good idea it’s not going to save a business. “SEO is a long-term strategy for increasing your targeted customer base”, Jill says, “a way to reach those extra customers whom you wouldn’t have been able to reach previously”, Here’s the complete “SEO Is Not a Last-Ditch Effort” article by Jill Whalen

4 Initial Keys to Internet Marketing Success

Now in our 10th year, eVision has been helping organizations improve results from search marketing and related areas of online promotion while helping our clients improve the conversion rates of the websites.

Working with large and small companies in the U.S. and abroad over the past decade, I’ve seen a lot of what it takes to be successful in online marketing. I’ve also seen the pitfalls. Here are some of the “initial” keys to online marketing success.

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