Comments on: SEO Basics: What was important in 2000 is still important in 2009 http://www.evisionsem.com/blog/2009/02/16/seo-basics-still-important-in-2009/ This blog is all about Targeted Traffic and Conversions! Wed, 23 Jun 2010 15:18:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jeff Baas -Start Online Business http://www.evisionsem.com/blog/2009/02/16/seo-basics-still-important-in-2009/comment-page-1/#comment-876 Jeff Baas -Start Online Business Thu, 19 Feb 2009 19:24:16 +0000 http://www.evisionsem.com/blog/?p=377#comment-876 Interesting article. I appreciate his focus on what I feel has long been the Achilles Heel of SEO: the fixation on SEO for SEO's sake. While many SEOs bemoan things like personalized search and other features that make rankings less uniform, I welcome them. It lowers the incentive for businesses to try to "trick" the search engines into providing better rankings and raises incentives for them to focus on more important metrics than simply rankings. Rankings are a means to an end. The more they are used to build traffic that converts instead of merely rankings taken in isolation, the more valuable SEO will be. Interesting article. I appreciate his focus on what I feel has long been the Achilles Heel of SEO: the fixation on SEO for SEO’s sake.

While many SEOs bemoan things like personalized search and other features that make rankings less uniform, I welcome them.

It lowers the incentive for businesses to try to “trick” the search engines into providing better rankings and raises incentives for them to focus on more important metrics than simply rankings.

Rankings are a means to an end. The more they are used to build traffic that converts instead of merely rankings taken in isolation, the more valuable SEO will be.

]]>