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Archive for March, 2009

Social Media Marketing Parts 1 & 2

Ron Jones has a two part article on Search Engine Watch about Social Media Marketing that you might find helpful.

Sales Killer: Cycling important messages on a home page in Flash! Proof from a client case study

Our client had a Flash animation cycling through 4 messages on the home page. We “Froze” the animation on the most important message. This resulted in a significant increase in sales at a lower cost per sale.

Canonical Link Element: Search Engines Working to Solve Duplicate Content Issues

Over the past 6 weeks the major search engines have announced support for a new Canonical Link Element – A piece of code you can insert into web pages that might be considered duplicate content. Within the piece of code you point the search engine towards the “preferred” URL for this content.

4 Reasons to Submit Optimized Online Press Releases. Plus tips and resources for writing and distributing online press releases

Online optimized press releases are a promotion and SEO tool that is even more beneficial now because of Blended Search Results (There’s a link to an explanation of Blended Search Results).

In this post: 4 reasons to submit optimized online press releases, the short term and long term benefits, plus tips and resources for writing and distributing online press releases.

Online Reputation Management: Less Buzz, More Action, a SEMNE Event Wednesday, March 18, 2009; in Hartford, CT

An upcoming SEMNE event in Hartford, Connecticut on Wednesday evening March 18th.

Before prospective customers do business with you, they often search online to check your reputation. How are you to monitor what’s being said about you? Most important, how do you respond and sculpt results?

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