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Archive for April, 2009

Good Navigation Is Essential to Your Site’s Success: How to design a good Nav bar

In this article you will learn what makes a great primary navaigtion bar. Our user testing shows that ignoring nav bar guidelines will cost you sales and customers. You cannot create a good user experience without a good nav bar.

The nav bar plays an essential role in creating good first impressions and setting site expectations. New visitors will scan the primary nav bar when they first arrive on your site home page. When nav bar link labels are confusing, or important visual cues are missing, visitors are less likely to engage. If visitors have only come for a quick comparative look, confusion equals exits.

Demographic Targeting for PPC Campaigns

Here’s an article in Search Engine Watch that gives an overview of what demographic targeting is currently available in Google Adwords, MSN Adcenter, and Yahoo Search Marketing as well as some demographic data from some social networking sites like Twitter and Facebook

Run Your Brand Phrases In A PPC Campaign? Part 2: How to Test the Results

Should you pay to run your own brand phrases in a PPC campaign such as Google Adwords when most of these phrases are reaching top “organic” search results anyway? In part one we showed you why it usually works. In this post, Part-2, we’ll show you how to test the results to see if it’s paying off for you.

Are Search Engines Really Indexing Flash? By Jill Whalen

Last summer Google and other search engines announced that they were evolving the ability to index the textual content in Flash files. In a recent post Jill Whalen asks, “Are The Search Engines Really Indexing Flash?” According to Jill, “Most Flash is still highly invisible in Google.”

Run Your Brand Phrases In A PPC Campaign? It Will Likely Pay Off. Here’s Why & How to Test the Results: Part 1

Should you pay to run your own brand phrases in a PPC campaign such as Google Adwords when most of these phrases are reaching top “organic” search results? Our testing shows it usually pays off. Here’s why and how to test your results

Search Engine Marketing for the Business Manager, April 28 in Madison CT

I’ll be presenting the basics of search engine marketing at a 3 day event here in Connecticut at the end of April.

 
   
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