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5 SEO Steps for Video SearchJune 15th, 2009 by George Aspland |
Video on the web is growing quickly. We’re employing video more and more to improve the user experience which leads to improved conversion rates.
Ron Jones has posted a two part article on Search Engine Watch outlining 5 steps for optimizing Video for search.
In Part 1 Ron Covers:
Keyword research
Video production
Landing pages
In Part 2 Ron Covers
Distribution and keyword placement
Tracking/analytics
Usability Expert
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User Experience and Conversion Point ReviewThe goal of a User Experience and Conversion Point Review is to help you insure that your web site delivers an effective conversion path, provides a successful branding experience, and communicates the information in a way which serves you best to deliver leads or sales. |