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Archive for November, 2009

How to Select an SEO Company by Jill Whalen

Jill Whalen was interviewed for Web Marketing today. In a 7 minute video she explains “How to select an SEO firm” including questions to ask and some things that SEO companies often do that may not be needed.

Want to improve conversions rates? Stop cycling important messages in Flash! Updated

I’ll be presenting “Want to improve conversions rates? Stop cycling important messages in Flash! At Pubcon in Las Vegas this week.

Our user testing shows few people watch an animation long enough to see multiple messages. In this case study we improved conversions 300% in key adgroup for this client by “Freezing” an animation on an important message.

You can download the slides. Includes Best Practices for Animations.

 
   
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