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Want to improve conversions rates? Stop cycling important messages in Flash! UpdatedNovember 8th, 2009 by George Aspland |
I’ll be presenting “Want to improve conversions rates? Stop cycling important messages in Flash! At Pubcon in Las Vegas Wednesday November 11, 2009 in a session on Improving Post Click Performance
It’s based on the case study outlined in this article in our blog, “Sales Killer: Cycling important messages on a home page in Flash! Proof from a client case study”
I’ve updated the case study and added some Best Practices for Animations
Highlights
- Our user testing shows few people watch an animation long enough to see multiple messages.
- Improved Conversions 300% in key adgroup for this client by “Freezing” an animation on an important message.
- Best Practices for Animations. What Our Testing Suggests
If you’ll be at PubCon stop by:
Session: Increase Your Post Click Conversion Performance
Date: Wednesday November 11, 2009
Time: 11:30a 12:45p
Location: Salon B
Note – The schedule can change so check it online at www.pubcon.com/sessions.htm or check the schedule boards at Pubcon.