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Archive for February, 2010

The most crucial ingredients for search marketing success? Fast implementation and Perseverance!

Looking back over years of working with clients, I truly believe the most important ingredient to search marketing success is the quick implementation of recommendations and tests to improve conversion rates.

Our clients who continually implemented recommendations and tests and persevered eventually succeeded. Those who couldn’t failed (Or more often they delayed their success for years till they could implement recommendations and tests quickly and missed a significant amount of income over those years).

The underlying issue is that all (yes ALL) web sites that have not been improved systematically do an ineffective job of converting site visitors with little or no prior knowledge about the company and its products and services. This includes most of the non brand keyword phrases being searched on to reach a web site (from both organic and PPC search results) as well as visitors from many other referral sites.

In this article I’ll show you how to estimate the conversion rates for your brand vs. non-brand keyword phrases using Google Analytics. You’ll see the difference in your conversion rates and should be able to estimate the potential increase in income if you work to improve conversions rates on your web site

The Best Internet Marketing Articles of 2009

A couple of useful lists of the best Internet marketing articles of 2009

Microsoft and Yahoo Search Merger Has Been Approved! What We Can Expect

Microsoft and Yahoo have received clearance to form the Yahoo and Microsoft Search Alliance.

We can expect Lower PPC management costs, possibly lower costs per conversion, and with one larger network a second PPC network may be viable for many advertisers with smaller ad budgets

Be sure you “Choose the Right SEO Project Goals”

See Eric Enge’s post on Search Engine Watch named “Choose the Right SEO Project Goals”

He explains that SEO is not about rankings or numbers of link added per month, or even about increasing traffic per se. Rather your SEO goals should support your business goals.

Increase ecommerce conversions 2-4x and improve search marketing results by helping shoppers decide what to buy

Most of the best retail ecommerce sites achieve conversion rates within the industry average of about 1.5 to 3%.

You can increase ecommerce conversions 2-4x by ensuring your company’s personality shines through on your web site, showing your visitors what makes you different and why they should buy from you, while helping them decide what to buy.

At the same time you’ll likely see improvements in organic search results because of the unique content you’ll add to your web site.

 
   
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