eVision Online Marketing Blog

Zappos has grown from $1 million to over $1 billion in just 10 ten years by striving to provide the best customer service possible. Much of Zappos’ billion dollar business comes from happy repeat customers and word of mouth.

You can learn lot from Zappos on how to build a successful business, especially if you run a retail ecommerce business.

Calling this process Link Building and of course explaining that link building is a task performed to improve search engine rankings leads many web marketers to employ link building techniques solely to influence their rankings. Most of these techniques work, at best, only for a while before the search engines devalue their effect, resulting in wasted time. The primarily goals link building should building targeted traffic and awareness – so we’ve changed our name to Referral Site Development (RSD) & Online Promotion

Local Search Ranking Factors – The results of a survey of 27 folks who work on local search. In it you’ll find 41 positive ranking factors ranked by relative importance along with 8 negative factors that can hurt your rankings in Google and Yahoo local search results