eVision Online Marketing Blog

Here are six articles over the past year from four senior SEOs’s covering SEO myths and boondoggles (Wasteful Pursuits).

We then highlight myths that two or more of these SEO’s agree are mostly a waste of time. However, there are some of these myths that are disputed at least in part by other SEO’s so it’s worth reading these articles especially the rebuttal article from Rand at SEOmoz

You must test the actual ads or landing pages. Do not rely on the Ad Preview tool!

In this article we’ll demonstrate a problem that can be caused by Google’s Adwords Auto-tagging, which is turned on by default when you create an AdWords account. Auto-tagging can cause some landing pages to load incorrectly, often resulting a “Page Not Found” error, – Wasting many dollars in Adwords Click charges and missed business opportunities. We demonstrate the issue in a 4 minute video, show you how to test for problems, and suggest what to do if you have problems.