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Archive for January, 2011

How to Optimize Your Online Ecommerce Store, with Rob Snell

Now that the holidays are over it’s time to start thinking about how to improve your ecommerce site. Here’s a video interview (with a text companion piece) on Web Marketing Today with Rob Snell, whose family business has run an online store for years. Rob explains three steps a niche ecommerce merchant can take to compete with large internet retailers

Merchandising with Pictures and Videos

In “How to Optimize Your Online Ecommerce Store, with Rob Snell” Rob talked about using photos and text to establish yourself as an expert. In this article on Web Marketing Today Jeff Sexton gives tips on merchandising with product pictures and videos.

Google & Bing confirm links shared on Twitter & Facebook have direct impact on search engine rankings

Confirmation. Google has confirmed what we suggested might be forthcoming when we wrote about Google’s expected Caffeine update last year – Social Signals do affect search rankings.

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