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How To Build Business By Focusing On Click-Throughs & Conversions, Not Just Rankings

Many website owners obsess over organic keyword rankings. Our clients often tell us, “We have to improve our rankings for “keyword X!”.  However, focusing on rankings as the primarily goal of SEO will not likely deliver the results most site owners want which is to increase business from their websites.

In this example, we will use a client’s Google Webmaster Tools and Google Analytics to choose the best keywords to focus on first, those bringing searchers to the website who are converting into leads.

In my latest article on Search Engine Land you’ll learn:

Why Improving Rankings May Not Lead To Increased Click-Throughs

What Keywords Should You Focus On?

See how we used Google Webmaster Tools and Google Analytics to choose the best keywords to focus on for this client, those bringing searchers to the website who are converting into leads.

 

Read How To Build Business By Focusing On
Click-Throughs & Conversions, Not Just Rankings

 



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