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12 Steps To Optimize A Web Page For Organic Keywords

In this article on Search Engine Land I outline the steps I take to optimize a web page to try to improve organic search results, both increase rankings and improve click-throughs from the search listings including..

  1. Choosing The Keywords To Focus On
  2. Prioritizing Your Keywords.
  3. Check That Important Content On The Page Is Getting Indexed
  4. Ensure The Indexed Text Is Unique
  5. Try To Improve The Search Listings For The Keywords
  6. Update Or Add A Headline
  7. Optimize Existing Text
  8. Look For Text In Images
  9. Possibly Add New Content On The Page
  10. Develop Alt Tags for the Image Links
  11. Update the HTML Page Title and Meta Description Tag
  12. Increase Internal and External Links and Social Engagement

Read 12 Steps To Optimize A Web Page For Organic Keywords

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