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Archive for January, 2013

Google Answers: “Do AdWords customers get special treatment in organic search results?”

Google’s Matt Cutt’s answers this question from an AdWords PPC search advertising customer who recently saw a drop in their organic rankings in this short video.

Back To Basics: Getting Started With Keyword Research & Content Creation

In my latest article on Search Engine Land I look at a an ecommerce web site supplying restoration car parts and accessories for new, vintage and classic U.S. makes and models.

I cover some “Keywords and Content” basics specific to ecommerce, but much of it applies to most web sites.

Marketing & The Principals of Persuasion

At Pubcon, the Search & Social Media Marketing Conference, in October. Robert Cialdini, author of Influencer: Proven Science for Business Success. gave the kickoff keynote. He talked about the Psychology of Persuasion, six principals of persuasion that help move people in our direction without changing your offer at all

Lisa Barone posted an article on the Pubcon site that outlines these six principals or persuasion with tips on how to use them.

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