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Archive for June, 2013

Google’s Matt Cutts: What to expect for SEO the next few months

A couple of weeks ago Google’s Matt Cutts posted a video on what we can expect in terms of SEO over the next few months.

I’d recommend you take a listen as you’re learn a lot about what a search engine like Google considers important for web sites, what they are working on for spam & quality detection, etc that we can expect during the summer of 2013.

SEO Branding: Appearance In Search Results Impacts Brand Perception

A while ago I posted an article about whether it makes sense to “Run Keywords In PPC If Doing Well In Organic Search”. It often pays off, almost always for brand phrases.

In a recent Search Engine Land article Nathan Safran reports on recent research on brand benefits from Search which includes increased brand awareness when a brand listing is in a top ad position and a top organic listing. There’s even greater benefits with additional placements “Above the Fold” such as images, video etc

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