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Archive for November, 2014

Youtility: Don’t sell. Help people to build relationships that lead to business

While at the Pubcon online marketing conference last month I listed to a keynote by Jay Baer, author of a book named “Youtility”. Jay says stop trying to sell so much and start trying to be useful and transparent to build trust and business. When you help someone you create a customer relationship and those relationships can pay you back with business over the long run.

Bring your local business online: A 6 part video from Google

Google has a series of 6 videos on the Google Webmaster YouTube channel to help local businesses build an online presence (And they are not just about Google+). If you’re a small business with a local focus you should find some tips that will help you. They are short videos, from 3 to 7 minutes each, so you only need to set aside a few minutes at a time to view each one.

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