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Archive for March, 2016

Update: Big Google News! More Ads at Top of Search Results. Higher CPC’s?

In February Google stopped showing text ads in the right column of its desktop search results. Instead they began adding another paid listing at the top of the search results. Many search marketers predicted disaster. Some said CPC’s would skyrocket.

What effect has there been on CPC’s so far? Read on.

Big Google News! More Ads at the Top of Search Results. SEO just got even harder!

Google will no longer show text Ads (paid listings from AdWords) in the right column of the search results page. Instead they will often add another paid listing at the top of the search results, pushing the organic (SEO) results further down on the page.

Now there are often no organic results appearing “Above the Fold” – i.e. people have to scroll down to see any organic results in many cases. SEO just got even harder.

It’s become more important than ever to run paid listings as effectively as possible for your important keywords, the ones generating business.

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