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Archive for November, 2016

You Risk Missing Business If You Don’t Focus On Other Search Engines Besides Google

Should you worry about other search engines besides Google, such as Microsoft’s Bing and Yahoo? The answer is often yes. I’ll explain why for both PPC search ads and organic search results.   I was in an online marketing session at a conference when someone in the audience asked “Should we worry about other search […]

Micro Moments, “Near Me” Searches, and Local Marketing

Are you reading this article on your mobile device? Chances are, the answer is yes. According to the most recent data 56% of internet traffic is now coming from mobile devices. Translation: your customers are searching for your business on mobile devices! The use of smartphones is changing the way that consumers search for and […]

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