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Top 4 PPC ads get many more clicks since Google removed right-side text ads last yearAugust 7th, 2017 by George Aspland |
A new study shows that click through rates (CTR) have increased significantly for desktop ads at the top of the search results since Google removed ads in the right column last year.
Overall CTR has risen 49% for the top 4 ads. This confirms what we have seen, more clicks from the top PPC ads for customers such as the storage and trailer industries, the legal market, etc., markets that typically focus on keyword triggered text ads (as opposed to ecommerce customers that focus more on Shopping Ads).