eVision Online Marketing Blog

Why should you try to sell to seniors, adults 55 to 60 and up? “Because that’s where the money is!” In this post Todd shows how to market to seniors on the web: how they behave differently than younger web users, usability guidelines for the mature market, and other tips to help you sell to this profitable market

Webmasters are often quick to install a site search tool on a web site. However, the wrong search appliance or a poor implementation can actually hurt your business. Used wisely a site search tool can quickly improve business as well.

Here is how to choose and use a Site Search tool to your advantage.

After this law firm’s online marketing campaign was started there was a significant drop in leads from the site. Turns out, as we have unfortunately seen a few times, they were not testing their online forms and undoubtedly lost many leads.

The current web site design is upside down! Typically site design starts with the home page, laboring over the look and feel. In this article Todd Follansbee, an eVision Usability & Design Consultant, explains the problems with the typical web site design process and describes how to design web sites that convert visitors into leads and business.

eVision offers an advanced site design methodology called Conversion Point Architecture that can significantly improve conversions on a web site.

Here’s a case study of actual results seen during a client project. The combined conversion rate for two important sales goals on the web site increased 300%.

Stop Before You Shop
According to the BIGresearch American Pulse Survey of 4,069 respondents, 52.1% of consumers say they would rather receive a gift card or cash for Christmas. One reason for this preference may be that consumers do not like gifts that were chosen for them. 45.4% of those who received clothing as a gift [...]

The emphasis is mine the research just came out this week. I offer my conclusions at the end, the rest is theirs. 
The necessity of using attention-getting behavioral targeting was reinforced by responses regarding online behavior. The study found that more than 75 percent of online shoppers shop once per month or less and that the [...]

Rand Fishkin has finished his 2007 Web Analytics Shootout. It’s a 55-page report on the results of a nine-month study of seven top analytics packages: Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, Visual Sciences’ HBX Analytics, and WebTrends.
The report looks at:
1. Evaluate ease of implementation
2. Evaluate ease of use
3. Understand the basic capabilities of each package
4. Solve [...]

Improving Conversions Case Study Part 3 –
Deemphasizing a call to action that was performing poorly
This is Part 3 of the case study to improve conversions on a web site for a software company.
Read the earlier posts:
Part 1 - Adding two “calls to action” to move visitors along to a Conversion Point”.
Part 2 - Moving [...]

Improving Conversions Case Study Part 2 -
Moving contact form generates higher quality leads
This is Part 2 of the case study to improve conversions on a web site for a software company (Read the earlier post - Adding two “calls to action” to move visitors along to a Conversion Point”).
In part one I mentioned that [...]