home / contact / site map / blog
   
  eVision - We are Search Engine Marketing experts. We'll develop a custom "search engine marketing" strategy that drives traffic to your web site through legitimate Search Engine Optimization and Pay Per Click Marketing tactics  
   
 

Archive for the 'Usability & Conversion Point Architecture' Category

10 Form Optimization Tips For Landing Pages

Tips that should help improve your form conversion rates.

How To Increase Organic Keyword Conversions. Part 2

In this Part 2 article on Search Engine Land I’ll outline some relatively simple ways to improve conversions once people enter your web site from any traffic source including organic search traffic

How to Boost Sales with Compelling Buyers’ Guides, Product Descriptions, and Product Reviews

Rob Snell shows the different kinds of text content they create on their online stores, and gives tips on how to leverage your product expertise into online profits. Doing this helps establish your expertise, differentiate your ecom site from all the others, and helps your shoppers decide what to buy.

It also helps your organic search results by making your product pages unique from most other ecommerce sites and by adding much more content for search engines to index and return in search results.

How to Optimize Your Online Ecommerce Store, with Rob Snell

Now that the holidays are over it’s time to start thinking about how to improve your ecommerce site. Here’s a video interview (with a text companion piece) on Web Marketing Today with Rob Snell, whose family business has run an online store for years. Rob explains three steps a niche ecommerce merchant can take to compete with large internet retailers

Merchandising with Pictures and Videos

In “How to Optimize Your Online Ecommerce Store, with Rob Snell” Rob talked about using photos and text to establish yourself as an expert. In this article on Web Marketing Today Jeff Sexton gives tips on merchandising with product pictures and videos.

Going to Pubcon? I’ll Speak On “Improving Conversion Rates for Keyword Phrases”

Going to Pubcon? It’s “The Internet Marketing Event of the Year” a 4-day conference covering Search, Social Media and Internet Marketing from November 8-11, 2010 in Las Vegas

I’ll be presenting “Improving Conversions Rates for Keyword Phrases”

Read this post for session details and to save 20% off when you register for Pubcon.

6 Steps to Successful Ecommerce Site Search Implementation; Features Short List

Six important steps to successfully implementing ecommerce site search as well as a few features to consider adding to your site search short list.

Using Adwords Auto-tagging? Searchers may see “Page Not Found” errors instead of your landing pages!

You must test the actual ads or landing pages. Do not rely on the Ad Preview tool!

In this article we’ll demonstrate a problem that can be caused by Google’s Adwords Auto-tagging, which is turned on by default when you create an AdWords account. Auto-tagging can cause some landing pages to load incorrectly, often resulting a “Page Not Found” error, – Wasting many dollars in Adwords Click charges and missed business opportunities. We demonstrate the issue in a 4 minute video, show you how to test for problems, and suggest what to do if you have problems.

The most crucial ingredients for search marketing success? Fast implementation and Perseverance!

Looking back over years of working with clients, I truly believe the most important ingredient to search marketing success is the quick implementation of recommendations and tests to improve conversion rates.

Our clients who continually implemented recommendations and tests and persevered eventually succeeded. Those who couldn’t failed (Or more often they delayed their success for years till they could implement recommendations and tests quickly and missed a significant amount of income over those years).

The underlying issue is that all (yes ALL) web sites that have not been improved systematically do an ineffective job of converting site visitors with little or no prior knowledge about the company and its products and services. This includes most of the non brand keyword phrases being searched on to reach a web site (from both organic and PPC search results) as well as visitors from many other referral sites.

In this article I’ll show you how to estimate the conversion rates for your brand vs. non-brand keyword phrases using Google Analytics. You’ll see the difference in your conversion rates and should be able to estimate the potential increase in income if you work to improve conversions rates on your web site

Increase ecommerce conversions 2-4x and improve search marketing results by helping shoppers decide what to buy

Most of the best retail ecommerce sites achieve conversion rates within the industry average of about 1.5 to 3%.

You can increase ecommerce conversions 2-4x by ensuring your company’s personality shines through on your web site, showing your visitors what makes you different and why they should buy from you, while helping them decide what to buy.

At the same time you’ll likely see improvements in organic search results because of the unique content you’ll add to your web site.

 
   
© Copyright 1998-2017 eVision, LLC, 179 East Main Street, Branford, Connecticut 06405