eVision Online Marketing Blog

eVision offers an advanced site design methodology called Conversion Point Architecture that can significantly improve conversions on a web site.

Here’s a case study of actual results seen during a client project. The combined conversion rate for two important sales goals on the web site increased 300%.

Stop Before You Shop
According to the BIGresearch American Pulse Survey of 4,069 respondents, 52.1% of consumers say they would rather receive a gift card or cash for Christmas. One reason for this preference may be that consumers do not like gifts that were chosen for them. 45.4% of those who received clothing as a gift [...]

The emphasis is mine the research just came out this week. I offer my conclusions at the end, the rest is theirs. 
The necessity of using attention-getting behavioral targeting was reinforced by responses regarding online behavior. The study found that more than 75 percent of online shoppers shop once per month or less and that the [...]

Rand Fishkin has finished his 2007 Web Analytics Shootout. It’s a 55-page report on the results of a nine-month study of seven top analytics packages: Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, Visual Sciences’ HBX Analytics, and WebTrends.
The report looks at:
1. Evaluate ease of implementation
2. Evaluate ease of use
3. Understand the basic capabilities of each package
4. Solve [...]

Improving Conversions Case Study Part 3 –
Deemphasizing a call to action that was performing poorly
This is Part 3 of the case study to improve conversions on a web site for a software company.
Read the earlier posts:
Part 1 - Adding two “calls to action” to move visitors along to a Conversion Point”.
Part 2 - Moving [...]

Improving Conversions Case Study Part 2 -
Moving contact form generates higher quality leads
This is Part 2 of the case study to improve conversions on a web site for a software company (Read the earlier post - Adding two “calls to action” to move visitors along to a Conversion Point”).
In part one I mentioned that [...]

Hi Folks,
I did some work with a firm who does multi variable regression analysis of web page components.What this means is that they use a sophisticated mathematical model to compare a wide variety of “treatments” or aspects of a web page.They use this to test at one time for example: several headers, logos, text options, [...]

I wanted to pass along this example of a great sign up form from Clicktracks since visual examples work better for many folks. I wanted to share what I liked and encourage you to consider it in your efforts going forward. I’m 95% confident that this has been tested and refined. Many forms fail to [...]

Improving Conversions: Case Study Part 1 - Adding “calls to action”

We’re working on a web site for a software company. The goal of the web site is to attract potential end users and get leads over to their resellers. A secondary goal is to attract new resellers.
We working on both improving search engine results and [...]

We released a press release this morning that describes eVision’s site design methodology called Conversion Point Architecture.
Here’s a summary:
eVision offers an advanced site design methodology called Conversion Point Architecture. Although the value of driving traffic to web sites remains high, effective site design that helps ensure visitors turn into leads or sales is just as [...]