eVision Online Marketing Blog

I read an article in a newsletter that the UK is considering legislation to make flogging (fake testimonials etc in blogs) a crime, possibly with jail time.

We use Google Alerts to watch our clients’ competitors for flogging and other blog spam and then turn them in to Google. We think it’s important that more companies do this.

Here’s a post on Search Engine Watch that summarizes a new study showing a growing number of consumers use social media to check out a company’s customer care reputation before buying. It points out the important of taking an active role in social media to listen, respond & improve

The past few months have been a roller coaster ride for Google’s stock price. The main culprit was a series of Comscore reports, starting in January, that implied Google search volume was heading south. Many analysts interpreted this to mean Google’s Q1 2008 revenue from paid ad clicks would be disappointing. Subsequent Comscore reports seemed to confirm this.

Then Google released the Q1 2008 financial results, and all hell broke loose.

In this post we’ll show you how we try measure the Return on Investment from an online marketing campaign for our clients.

Here’s a report you can download as a PDF. The report discusses the risks and gives recommendations for those considering whether to use a free analytics or for-fee analytics tool.

In his continuing series David Szetela has posted articles on busting contextual advertising myths and learning the inner workings of intricate content-matching algorithms.
In two recent posts on Search Engine Watch David talks about Best Practices for banners and video ads and other non-textual ads.

In this post I’ll cover how to cost justify running a Paid Listing (PPC) campaign as well as how we help clients cost justify using a Search Engine Marketing Agency, like us, to run a paid listing campaign for them.

Then within a few weeks I’ll post on how to measure the actual ROI from an ongoing PPC campaign.

A post at Search Engine Watch about Google’s Toolbar PageRank. William Flaiz does a good job of explaining why the Toolbar PageRank should be taken with a very large grain of salt.

A post on the seoconsultants.com directory talks about the potential conflicts between SEO’s (optimizing for “organic” search results) and Paid Listing Ad (PPC) agencies. It does a good job at explaining why it’s important to have an integrated SEO and Paid Listing campaign in order to maximize ROI from search marketing…

Detlev Johnson at SearchReturn published his search marketing tips and tricks that he’s preparing to present at an upcoming event. There’s some sound advice here for both paid listings and organic search.