eVision Online Marketing Blog

In his continuing series David Szetela has posted articles on busting contextual advertising myths and learning the inner workings of intricate content-matching algorithms.
In two recent posts on Search Engine Watch David talks about Best Practices for banners and video ads and other non-textual ads.

Webmasters are often quick to install a site search tool on a web site. However, the wrong search appliance or a poor implementation can actually hurt your business. Used wisely a site search tool can quickly improve business as well.

Here is how to choose and use a Site Search tool to your advantage.

In this post I’ll cover how to cost justify running a Paid Listing (PPC) campaign as well as how we help clients cost justify using a Search Engine Marketing Agency, like us, to run a paid listing campaign for them.

Then within a few weeks I’ll post on how to measure the actual ROI from an ongoing PPC campaign.

After this law firm’s online marketing campaign was started there was a significant drop in leads from the site. Turns out, as we have unfortunately seen a few times, they were not testing their online forms and undoubtedly lost many leads.

A post at Search Engine Watch about Google’s Toolbar PageRank. William Flaiz does a good job of explaining why the Toolbar PageRank should be taken with a very large grain of salt.

The current web site design is upside down! Typically site design starts with the home page, laboring over the look and feel. In this article Todd Follansbee, an eVision Usability & Design Consultant, explains the problems with the typical web site design process and describes how to design web sites that convert visitors into leads and business.

eVision offers an advanced site design methodology called Conversion Point Architecture that can significantly improve conversions on a web site.

Here’s a case study of actual results seen during a client project. The combined conversion rate for two important sales goals on the web site increased 300%.

A post on the seoconsultants.com directory talks about the potential conflicts between SEO’s (optimizing for “organic” search results) and Paid Listing Ad (PPC) agencies. It does a good job at explaining why it’s important to have an integrated SEO and Paid Listing campaign in order to maximize ROI from search marketing…

Detlev Johnson at SearchReturn published his search marketing tips and tricks that he’s preparing to present at an upcoming event. There’s some sound advice here for both paid listings and organic search.

In this article I look at the traffic from our own referral sites using Click Tracks and show you how you can use analytics to analyze the traffic from your referrers to see which sites are converting.

More importantly I’ll show you how to increase the traffic from referring sites that are converting well and how you might improve conversions from sites not converting well.