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Web Site Design/Redesign - Sites that Convert!

We design or redesign web sites using a much different approach than the typical site design process. We start by identifying typical site visitors and their needs and define the specific goals of the site. We design the site starting from the goals to ensure that the needs of the users are met.

eVision's proprietary design process is called Conversion Point Architecture.

Conversion Point Architecture helps ensure a web site converts visitors into sign ups, inquiries, leads, and new business. It does add cost to the design process but it typically pays off dramatically in increased conversion rates. Most clients see returns of from $10 to $100 for every dollar invested in conversion rate improvements.

INCREASED CONVERSION RATE 300%
Site Redesigned using Conversion Point Architecture
Read A Client Case Study:

In addition, during the site design process we'll research potential search terms (keywords) to determine what phrases are actually being searched on and which ones are the most important for your site. We’ll use the results of this keyword research in the design and development of the site. Then we’ll design and develop a “search engine friendly” web site.

Having a search engine friendly site, a web site with no barriers to the search engines, is critical to success with “natural” or “organic” search engine results - See Search Engine Optimization for more about improving “natural” or “organic” search engine results.

Winner of 2006 W³ Award for excellence in web site design - Read More

More About Conversion Point Architecture

What is Conversion Point Architecture?
We use both art and science for your site design or site redesign to improve your site’s conversion rate and deliver the results you want – increased sales and leads. eVision’s evaluation of your customers, your product or service and your branding/marketing message, plus our design strategies draw from many fields, including psychology, web technology and the science of usability. An additional, very important ingredient is our expert understanding of how web-buying behavior differs from conventional shopping.

How can Conversion Point Architecture Design increase my leads
and sales?
Successful websites are all about improving your conversion rate. Of course, we highly recommend that you optimize your website for search engines, but if a high percentage of your visitors are not converting to a sale or a lead, you need Conversion Point Architecture. eVision’s experts will create/recreate your site design, using sophisticated, scientifically proven tools and the architecture of persuasion.

Conversion Point Architecture sounds expensive. What kind of return on my investment can I expect?
You’re right, Conversion Point Architecture does add to your cost, as does any successful marketing strategy. But our proven combination of science and art can greatly increase your site’s sales and leads. Most clients see returns of from $10 to $100 for every dollar invested in conversion rate improvements. While the majority of web sites convert visitors at a rate of only 1 to 2%, eVision often sees that percentage double or more after Conversion Point Architecture is applied to the site design. Even a small increase will result in a big ROI.

How does the Conversion Point Architecture process work?
The Conversion Point Architecture process includes these basic 10 steps:

1. Business/Customer Review. We’ll begin your Conversion Point Architecture design process with an extensive interview to understand your business, its goals and your prospective customer groups. Our interview format typically covers everything from analyzing the current web site experience and frustrations to a thorough psychological understanding of site visitor(s) persona.
2. Brainstorming. We’ll include a list of everything your customers would want to know to be comfortable making a purchase. It may not end up on the final site, but if you’re selling a house for example, we’ll include everything from school details to landscape plans.
3. Information groups. Next, we’ll organize this information into logical groups, like utilities, town, house design, etc. These "information groups" will become pages.
4. Sales ladders. We then look at your sales path to understand how customers proceed to the objective. We’ll ask you questions like, “When is each information group likely to arise?” Your information groups will be sequenced in a "path" that mimics this. We test these assumptions and then begin organizing pages from the information groups.
5. Storyboard. Your page layout starts as a rough storyboard. No more then 10 to 15 minutes is spent on each page, including spots for relevant images, obvious links to other relevant groups and ensuring that each page directly relates to the objective
6. Review and test. We’ll review the traits of your typical prospect and answer questions about preferred communication style, interests, motivations and focus. Then we test some typical buyers or experts, after which we often end up building multiple sales paths based upon several customer persona groups.
7. Navigation. After applying our Conversion Point Architecture process to what we call the persuasion paths from beginning to end, we build the navigation map with standard site elements that users expect, like About Us, FAQ's, etc.
8. Begin the graphic design. Designers are called only when all site content, architectural elements and their structure are set. Conversion Point Architects discuss the look and feel, content delivery, and explain how to place the graphics to utilize eye tracking, which supports key messages.
9. Build the site. Designers are provided with detailed content and site plans so they can focus on visuals. With the right look and feel in place, the "beta" is tested on several prospective clients for functional user experience, persuasive elements, problems like browser compatibility, content problems or unanswered product questions.
10. Launch, monitor, refine. Your site is launched, your metrics noted, and site elements are continually monitored and refined. We determine your conversion goals and explore new presentations and elements.

• Client Case Study: Site Redesigned using Conversion Point Architecture Increased Conversion Rate 300%

• Download a description of Conversion Point Architecture Design (PDF)

• Blog post: Current web site design is upside down! How to design web sites that convert visitors into leads and business

• eVision Selected as One of The Most Dependable™ Web Designers of The Northeast
  

• See Improving Conversion Rates, Usability & Web Analytics for more about Conversion Point Architecture

Take a look at some sample client sites then call us at 203-481-8005 or use our contact form.