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Search Engine & Internet Marketing Glossary

 

Keyword Research: Keyword research is performed to determine what phrases (such as "red widgets") are actually being searched on by people to find relevant results when using search engines.

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Wikipedia Definition

 

Link Building & Link Popularity: Link Popularity (often referred to as Link Juice) is basically an evaluation of the incoming links to a web page both from other pages on the same web site and from other web sites. It’s an important factor in search engine rankings. Search engines look for other web sites/pages that include links to the pages on your site as an indicator of how “important’ your web site is.

As Google explains, “Google interprets a link from page A to page B as a vote, by page A, for page B”.

Link Building is the practice of getting quality web sites to mention and link to pages on a web site in order to increase targeted traffic to the site from referral sites, increase brand awareness, and improve search engine rankings

 

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Wikipedia Definition

 

Search Engine Friendly Web Site: Having a Search engine friendly web site is critical to success with "organic" search engine results. A Search engine friendly web site is a site with no barriers to the search engine crawlers that allows for the proper handling of site elements that are important to search engine results such as effective HTML Page Titles, Meta Description Tags, page content etc

 


301 Permanent Redirect: A method of pointing domain names or URLs to other domain names or URL’s that lets search engines know it's a permanent redirection. Search engines may then give Link Popularity credit for any incoming links to these domains and pages to the domain and URL’s pointed to.

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