Referral Site Development (aka Link Building)
&
Online Promotion
Getting publicity and mentions about your site on other web sites
such as regional or industry directories, on industry news and association
web sites, and other complementary web sites can bring a continuous
stream of new visitors to your web site from within your target
market.
In addition, most major search engines perform a ‘Linking
Analysis” to determine how relevant a web site is to the keywords
being searched on (this is often referred to as Link Popularity
or "Link Pop" for short). Basically they look for other
related web sites that include links to your site. So it's very
important to have links to your web site in order to improve your
results with search engines.
However it’s not the quantity of the incoming links that
affects rankings, but rather the quality as determined by each search
engine. The majority of incoming links to a site will be “devalued”
and have little or no effect on rankings. Incoming links can be
devalued for many reasons including links from low quality web sites
and directories, links from sites being penalized in some manner,
links from paid listings on other web sites, links from affiliate
partners, etc.
We suggest only looking for links to a web site from "quality",
industry, related sites, directories, etc., that can bring targeted
traffic to your site – Traffic that may convert into inquires,
leads, subscriptions, memberships, sales, etc. Consider the ranking
boost you may get from these links an added bonus.
Companies that focus on "Link Building" for the primary
purpose of improving rankings often get involved in activities considered
to be spammy by the search engines leading to devaluation or even
penalties.
A Promotional Strategy
In a Referral Site Development & Online Promotion campaign
we'll develop a promotional strategy. After understanding your market
and its online community and examining your competition we'll develop
suggestions for you to consider to help develop a site that others
want to link to naturally. We’ll develop a strategy to promote
your web site within the online community such as participating
in the exploding areas of Social Media (such as profile sites, blogs
& forums, review sites, etc
Advertising and Promotional Opportunities
As we find related web sites during a Link Building campaign we
also look for advertising and promotional opportunities, e-newsletters
that you can sponsor, opt-in email lists (these lists include people
who have specifically agreed to receive certain kinds of email)
that you can send messages to. We can also look for industry magazines
and other sites that you can submit Press
Releases to or provide with other types of promotional materials
such as articles.
Note: We do not participate
in any reciprocal programs, link 'farms' and other link popularly
schemes as there is a risk that your web site can be penalized by
search engines if you participate in them.
Search Engine Marketing Ethics
eVision will not knowingly use any techniques widely considered to be SPAM
by the search engines and directories. Many of these techniques can get your
site penalized or even banned from a search engine. We adhere to the emerging
"Best Practices" standards in search engine marketing. eVision is
a member of SEMPO - The Search Engine Marketing Professionals Organization.
Ready to have eVision improve your search engine results?
Call us at
203-481-8005 or use our contact form.
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