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"The traffic from our web site has made it possible to sell and buy around the world. The site has been an amazing addition to our advertising program."

Susan Stone
Eve Stone Antiques

Member of
Search Engine Marketing Professionals Organization

SEOPros.org
Best Practices in Search Engine Optimization

Strategic Link Building & Online Promotion

Most major search engines perform a ‘Linking Analysis” to determine how relevant a web site is to the keywords being searched on (this is often referred to as Link Popularity or "Link Pop" for short). Basically they look for other related web sites that include links to your site. So it's very important to have links to your web site in order to improve your results with search engines.

More importantly, getting publicity and links to your site from regional or industry directories, on industry news and association web sites, and other complementary web sites can bring a continuous stream of new visitors to your web site from within your target market.

A Promotional Strategy

In a link building & promotion campaign we'll develop a promotional strategy. After understanding your market and its online community and examining your competition we'll develop suggestions for you to consider to help develop a site that others want to link to naturally. We’ll develop a strategy to promote your web site within the online community.

Advertising and Promotional Opportunities

As we find related web sites during a Link Building campaign we can also look for advertising and promotional opportunities, e-newsletters that you can sponsor, opt-in email lists (these lists include people who have specifically agreed to receive certain kinds of email) that you can send messages to. We can also look for industry magazines and other sites that you can submit Press Releases to or provide with other types of promotional materials such as articles.

Note: We do not participate in any reciprocal programs, link 'farms' and other link popularly schemes as there is a risk that your web site can be penalized by search engines if you participate in them.

Search Engine Marketing Ethics

eVision will not knowingly use any techniques widely considered to be SPAM by the search engines and directories. Many of these techniques can get your site penalized or even banned from a search engine. We adhere to the emerging "Best Practices" standards in search engine marketing. eVision is a member of SEMPO - The Search Engine Marketing Professionals Organization.

Ready to have eVision turn your web site into a sales tool? Call us at
203-481-8005 or use our contact form.