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"The traffic from our web site has made it possible to sell and buy around the world. The site has been an amazing addition to our advertising program."

Susan Stone
Eve Stone Antiques

Member of
Search Engine Marketing Professionals Organization

SEOPros.org
Best Practices in Search Engine Optimization

Referral Site Development (aka Link Building),
Social Media, & Online Promotion

Getting publicity and mentions about your site on other web sites such as regional or industry directories, on industry news and association web sites, and other complementary web sites can bring a continuous stream of new visitors to your web site from within your target market.

In addition, most major search engines perform a ‘Linking Analysis” to determine how relevant a web site is to the keywords being searched on (this is often referred to as Link Popularity or "Link Pop" for short). Basically they look for other related web sites that include links to your site. So it's very important to have links to your web site in order to improve your results with search engines.

However it’s not the quantity of the incoming links that affects rankings, but rather the quality as determined by each search engine. The majority of incoming links to a site will be “devalued” and have little or no effect on rankings. Incoming links can be devalued for many reasons including links from low quality web sites and directories, links from sites being penalized in some manner, links from paid listings on other web sites, links from affiliate partners, etc.

We suggest only looking for links to a web site from "quality", industry, related sites, directories, etc., that can bring targeted traffic to your site – Traffic that may convert into inquires, leads, subscriptions, memberships, sales, etc. Consider the ranking boost you may get from these links an added bonus.

Companies that focus on "Link Building" for the primary purpose of improving rankings often get involved in activities considered to be spammy by the search engines leading to devaluation or even penalties.

A Promotional Strategy

In a Referral Site Development & Online Promotion campaign we'll develop a promotional strategy. After understanding your market and its online community and examining your competition we'll develop suggestions for you to consider to help develop a site that others want to link to naturally. We’ll develop a strategy to promote your web site within the online community such as participating in the exploding areas of Social Media (such as profile sites, blogs & forums, review sites, etc

Advertising and Promotional Opportunities

As we find related web sites during a Link Building campaign we also look for advertising and promotional opportunities, e-newsletters that you can sponsor, opt-in email lists (these lists include people who have specifically agreed to receive certain kinds of email) that you can send messages to. We can also look for industry magazines and other sites that you can submit Press Releases to or provide with other types of promotional materials such as articles.

Note: We do not participate in any reciprocal programs, link 'farms' and other link popularly schemes as there is a risk that your web site can be penalized by search engines if you participate in them.

Social Media Service

Today, Social Media (such as Facebook, twitter, blogs etc) should be an integral part of a businesses' marketing plan.

Participating in Social Media can help increase brand awareness and deliver more traffic to your web site which can develop into more business.
Links and mentions developed by participating in social media may help improve search engine results too.

However the implementation of Social Media can be very time consuming, so eVision has a service to help our client's with this.

More Info on eVision’s Social Media Service

Search Engine Marketing Ethics

eVision will not knowingly use any techniques widely considered to be SPAM by the search engines and directories. Many of these techniques can get your site penalized or even banned from a search engine. We adhere to the emerging "Best Practices" standards in search engine marketing. eVision is a member of SEMPO - The Search Engine Marketing Professionals Organization.