eMarketing

Search Engine Optimization (SEO)

We'll develop a custom "search engine marketing" strategy that drives traffic to your web site through legitimate Search Engine Optimization (SEO) and Pay-Per-Click Search Engine Advertising tactics.

In a Search Engine Optimization project we affect the position of web pages in the results of searches in the traditional search engine results often referred to as the "editorial', "organic", or "natural" results.

See Search Engine Optimization Consultation Services & Packages to see some of the package SEO services we offer with pricing.

Overview of Typical SEO Project
Search Engine Optimization projects typically take at least 3 months, more often 6 to 12 months, and may include many of the following steps.

• Keyword Research  First we do an extensive job testing potential search terms to determine what phrases (such as "red widgets") are actually being searched on to find web pages, products and services similar to yours. We'll perform a competitive analysis on the important search terms for the site to see how difficult it will be to reach top search engine positions.
• Competitive Analysis  We look at your web site’s linking position (see below for more on Link Building) and current search positions for a few key phrases relevant to your business compared to one or more competitors.
• Search Engine Review  We manually go to the major search engines and directories, see how the site's pages are listed, look for problems, and submit the site to some directories if needed, See Directory Submissions for more information.
• Site Analysis/Audit & Optimization  We manually go to the major search engines and directories, see how the sites/pages are listed and look for problems. Having a "search engine friendly" site, a web site with no barriers to the search engines, is critical to success with “natural” or “organic” search engine results.
  
  

  We’ll go through the web site to get understanding of the site architecture and the tools used to develop the site and identify any problems with the site design or other limitations that might impede search engine results. We’ll also make site wide recommendations that should help improve search engine results including:

  • Review of pages indexed in major search engines
  • Problems that may be hurting search engine results
  • Suggestions to improve page content for search engines
  • Navigation evaluation
  • Suggestions to improve search engine results for dynamically driven pages and content management systems
  • Suggestions to improve HTML Page Titles and important Meta and other tags site wide
  • HTML Validation
    
• Monitoring & Search Engine Reviews  We monitor the results of the marketing campaign and periodically check your listings and analyze web site reports. Based on the results we may make additional recommendations to continue to improve results
• Strategic Link Building & Promotion  Links from other web sites to your web site can be extremely important in bringing target traffic to your site, See Strategic Linking Building for more information.
• Conversion Rate Improvement  It's not just about getting traffic to your site, but what happens once visitors reach the site. Turning web site traffic into qualified leads and new business is an integral part of our service. We can evaluate the ability of your web site to persuade your visitors to take action and recommend modifications to the structure and content of the site to help convert visitors into inquiries and sales, See Conversion Rate Improvement for more information.

Search Engine Optimization Consultation
Services & Packages with pricing.

• Measuring ROI from an online marketing campaign. A blog post that shows how we try measure the Return on Investment from an online marketing campaign
• Using a PPC campaign to test phrases and landing pages for organic results.
• Search Leads to Offline Conversions Too, Blog Post
• Much more in the eVision Blog

Search Engine Marketing Ethics

eVision will not knowingly use any techniques widely considered to be SPAM by the search engines and directories. Many of these techniques can get your site penalized or even banned from a search engine. We adhere to the emerging "Best Practices" standards in search engine marketing. eVision is a member of SEMPO - The Search Engine Marketing Professionals Organization.

Ready to have eVision turn your web site into a sales tool? Call us at
203-481-8005 or use our contact form.