Search Engine Site Assessment &
Competitive Analysis
This is the best place to start improving search engine
results!
We take a competitive look at your web site and look for any major
problems that can impede search engine results. Based on the results
of the assessment we'll outline the next steps you should consider
to help improve search engine results.
Key points we examine include:
- Is the site Search Engine Friendly? - Are
there any major problems with your site that can impede search
engine results?
- Initial Keyword Research – We’ll
develop an initial list of keywords (Search phrases) that appear
to be important to your business.
We’ll ask you for a list of what you think the most important
keywords are, we’ll look at any sources of important keywords
you have such as prior keyword research, site reports or analytics,
or results of a Search Engine Advertising Campaign (PPC) such
as Google Adwords.
The results will include a prioritized list of the keywords
with an approximate number of people searching on the keywords
each day in your territory
- Competitive Analysis - How’s your site
compare to 1-3 of the competitors that keep you awake at night?
Your Competitors Top Keywords - Using competitive
intelligence tools we’ll attempt to determine the top
keywords that are bringing traffic to 1-3 of your competitors'
web sites.
Search Positions - What’s your current
position for a few important search phrases compared to one
or more competitors?
Link Popularity- What’s your linking
position (Link
Popularity) compared to one or more competitors? Are your
search results being improved by a high volume of high quality
incoming links to the site? Are results hampered by the lack
of such links?
Unique Visits - If the data is available we’ll
compare the approximate number of unique visitors to your site
to one or more of your competitors.
- Next Steps - We'll outline the next steps to
consider to improve search engine results.
Deliverables - The results are outlined in a document
and discussed via a conference call.
Contact Us Now
for More Information
|  About
George Aspland
eVision founder George Aspland
has been developing and optimizing websites for companies
and organizations, large and small, around the world since
1998.
 He
speaks regularly on the subject of Search Engine Optimization
(improving results from search engines) and is author of the
book, The Guide to Search Engine Marketing, a step-by-step
approach used by organizations seeking to optimize their websites.
George also writes an online
marketing newsletter for webmasters and Web marketing executives.
Get
Started Now. Contact Us for More Information |
| 
