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Online Marketing Newsletter Archive
This is an archive of our very periodic online marketing newsletters.
Note - Many
of these articles have been moved to our
Blog
January 2007
- The importance of an effective custom "Page not found"
error page
- Form
Confirmations can make or break the first impression
- Whom Can You Trust (to handle your SEO project)?
- The Absolute Ultimate Final Total Complete Eradication
of Spam - A Morality Tale
Read this Newsletter
July 2006
- Need help to start blogging?
- Say Bye-bye to Rankings and Hello to
SEO Success
Read this Newsletter
April 2006
Read this Newsletter
May 2005
- Most people search online, buy offline –
Why it’s important to measure your offline sales or you’ll
be at a huge disadvantage against your competitors.
- Pay per call – A new type of search engine
advertising model that promises even higher conversions rates
than the current Pay-per-click model for many businesses.
- Local search is here - If you are concerned
with local or regional markets, local search is quickly becoming
important.
- Overture is Now Yahoo! Search Marketing
Read this Newsletter
December 2004
- MSN releases new Search Engine in Beta
- Local Search and MSN's New Search Engine
Read this Newsletter
August 2004
- Google penalizes large number of sites
- MSN Search Engine beta
Read this Newsletter
May 2004
- Survey Confirms Importance of "Natural Search Results"
to search engine marketing success”
- The importance of being on the first 3 pages of Search Results
- Keyword Research is a vital first step in Search Engine Marketing
Read this Newsletter
March 2004
- The New Search World – Two Goliaths
- Yahoo and Google to focus on search engine SPAM
- Yahoo's New Paid Inclusion Program
- AltaVista and All-the-web to use Yahoo database
- MSN to roll out its search engine soon?
Read this Newsletter
February 2004
- The top four search sites on the web
- The New Yahoo
- MSN and Inktomi
- Update on Google
Read this Newsletter
December 2003
- Big changes with Google's latest update
- Be careful with Reciprocal Links
- Don't "Keyword Stuff"
- The latest news
- New Federal Spam Law - an overview of the new federal anti-spam
legislation going into effect Jan 1, 2004.
Read this Newsletter
November 2003
- Changes coming to the major search engines Inktomi becomes more
important at the expense of Google.
- What features make U.S. consumers more likely to buy something
from a Web site?
Read this Newsletter
August 2003
- Keyword Research
- The importance of keyword research
- How we determine your important keywords
- When should keyword research be done?
- Using keyword research to determine if a web site should
be developed
- Open Directory Project getting back to normal
Read this Newsletter
March 2003
- Yahoo buying Inktomi,
- Overture Buying AltaVista and Fast
- Search marketing reduces overall marketing costs for many companies
- ROI tools are maturing
- Editorial listings will remain important
Read this Newsletter
Note - Many
of these articles have been moved to our
Blog
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