| July
2006 eVision Online Marketing Newsletter
In
this issue...
Search
Engine Optimization (SEO) and Press Release
Case Study
In this issue we'll go through a case
study for a typical search engine optimization
(SEO) project. This is a real project for a
motorcycle leather apparel manufacturer that
lasted about 6 months.
Results Summary
When we started this project pages
from the site were not reaching the first 3
pages of search results for most of the company's
important search terms (Only phrases that included
the company and its brand names were reaching
top positions) - Read
why it's vital to reach the first 3 pages of
Search Results
At the end of the project search positions
(rankings) for almost all search terms had improved
dramatically in the search results, many to
page 1, in the four major search engines, Google,
Yahoo, MSN, and ASK and traffic from search
engines has increased substantially.
In addition, the site has received and continues
to receive considerable traffic from the optimized
press releases we submitted. Just as important,
many industry and news web sites have added
the company's product information to their
sites because of the press releases. Most of
these industry and news sites include links
to the US Leathers site that bring targeted
traffic and may help influence the search position
of the pages from the site - Learn
more about Optimized Press Releases
by George
Aspland
....Read
Complete Article
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of Page -
- advertisement
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eVision's
"Shared Risk/Reward" Paid Listing
Campaign
Paid search
listings (Including Pay-per-click search engine
ads such as Google Adwords) can be very effective.
eVision has been developing Paid Listing Campaigns
since they were first offered. We're experts
at maximizing results! -
See Search Engine Advertising for more information
on paid listing campaigns.
Most search
engine marketing agencies charge a percentage
of the amount their clients spend on click
through charges, usually about 15%, for their
campaign management fees plus some minimum
monthly fee. We believe this approach can
be a conflict of interest. The agency's incentive
is maximize the amount you spend!
eVision's
"Shared Risk/Reward" Paid Listing
Campaign compensation strategy is available
for selected clients. The strategy is simple:
eVision is paid mainly as a percentage of
incremental net revenue or based on some other
win-win approach such as number of leads generated,
etc. In other words, our fees depend on our
ability to generate significant new revenue
for you.
Your only
risk is a minimum monthly management fee.
Contact
us to see if a "Shared Risk/Reward"
Paid Listing Campaign can work for you.
Building
a Sign up Page that Converts
The sign up page is
the “money page” for many sites and represents
success or failure. An exit from the signup
page is usually a loss and is often not recovered.
This article shows
you how to build successful sign up pages and
avoid common mistakes.
by
Todd Follansbee
...Read
Complete Article
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of Page -
Need
help to start blogging?
Blogs are great way to
add content to a site. Blogs help keep a web
site fresh with new content that can keep
visitors and search engines returning to the
site. The content will likely get indexed
in the search engines where it may appear
in search results bringing visitors to your
site. And a blog can help build your reputation
(highlighting your expertise for example).
Definition -
Blog is short for weblog. A blog
is basically a journal that is available
on the web. To find some examples of Blogs
go to http://blogsearch.google.com
and search on just about any topic
Blogs require quite
a commitment. First it takes a fair amount
of time to get a blog started. Once started
a blog requires daily or almost daily updating
to keep it fresh with new content etc
I've met some folks
from a company that can help. First they'll
set up the blog tools you need on your web
site and train you on these tools.
Then, if you need help
with the ongoing content they can help with
copy writing (Plus we have an large network
of copywriters available too).
If you want to talk to
them just contact
us
Say
Bye-bye to Rankings and Hello to SEO Success
In this issue we've included
an article by Jill Whalen of High Rankings®
from her SEO newsletter.
Like us, Jill has found that
web analytics tools such as Click Tracks and
Google Analytics are the most important tools
we have to measure the results of a search marketing
campaign
by Jill Whalen
....Read
Complete Article
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