| January
2007 eVision Online Marketing Newsletter
In
this issue...
The
importance of an effective custom "Page not
found"
error page (HTML
404 errors)
Many of the clients we've worked do not have
this important error procedure setup on their
servers.
The issue - Many of the inner
pages of your web site get indexed by search
engines and if you rename or delete them you
may loose some prospective visitors if you do
not have an effective custom “Page not
found” error page procedure setup on your
server
by George
Aspland
....Read
Complete Article
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Initial Search Engine
Review & Competitive Analysis
In these reviews we take
a competitive look at your web site, look for
any major problems with your site that can impede
search engine results and outline steps to consider
to help improve results.
Key points we examine include:
-
Are there any major problems
with your site that impede search engine
results?
-
How many pages are indexed
in a major search engine such as Google
or Yahoo? If your pages aren't indexed,
the search engines can’t find you.
-
What’s your linking
position look like compared to one or more
competitors? Are your search results being
improved by a high volume and high quality
of links to the site? Are results hampered
by the lack of such links? See Strategic
Linking Building for more information.
-
What’s your current
position for a few key phrases relevant
to your business compared to one or more
competitors?
-
Suggestions on how to
improve search engine results.
Contact
us about an "Initial Search Engine
Review & Competitive Analysis"
Form
Confirmations can make or break the first impression
Form confirmations are an
afterthought for most web sites however used
properly they can improve conversions and insure
a very positive first experience.
by
Todd Follansbee
...Read
Complete Article
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Whom
Can You Trust (To work on your SEO campaign)
In this issue we've included
another article by Jill Whalen of High Rankings®
from her SEO newsletter.
Jill discuses what factors
businesses should weigh when choosing
their SEO firm
by Jill
Whalen
....Read
Complete Article
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eVision's
"Shared Reward" Paid Listing Campaign. Finally
- Performance Based Search Advertising Campaign
Management!!
Paid search
listings (Including Pay-per-click search engine
ads such as Google Adwords) can be very effective.
eVision has been developing Paid Listing Campaigns
since they were first offered. We're experts
at maximizing results!
Most search
engine marketing agencies charge a percentage
of the amount their clients spend on click-through
charges, usually about 15-20%, for their campaign
management fees, plus some minimum monthly fee.
We manage campaigns
under this structure too. However, this approach
is modeled on the traditional print advertising
agency fee where the ad agency is paid based
on a percentage of the advertising spend.
We think there's
a much better approach, one based on campaign
performance - eVision's Shared Reward Search
Marketing Program, available for selected
clients.
See
Search Engine Advertising for more information
on paid listing campaigns and eVision's Shared
Reward Search Marketing Program
The
Absolute Ultimate Final Total Complete Eradication
of Spam - A Morality Tale
A hilarious story about the
"End of SPAM". A little humor for the beginning
of the New Year written by a client.
by Patrick
Moore
....Read
Complete Article
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