Many companies wait till after a web site is redesigned and launched before getting a search engine optimization expert (SEO) involved. Unfortunately this can lead to expensive site design changes that could have been more easily implemented during the initial design process. Sometimes it’s impossible to correct issues after a site is designed and launched without essentially rebuilding the site again.
See my updated article at Search Engine Land, 8 Necessary SEO Steps During A Website Redesign.
Following these simple steps could help improve the immediate impact on search results for a new website, and help avoid the often significant reduction in search traffic after a website is re-launched.