Our senior consultants are experts in their fields with years of experience.
George Aspland, Founder & President
eVisionSEM founder George Aspland has been developing and optimizing websites for companies and organizations around the world since 1998.
He speaks regularly on the subjects of improving conversion rates on web sites and Search Engine Marketing and is author of the book, The Guide to Search Engine Marketing, a step-by-step approach used by organizations seeking to optimize their websites.
George has led the effort over recent years to develop eVision’s advanced methodology known as Conversion Point Architecture to insure that a web site delivers an effective persuasive path, provides a successful branding experience and communicates appropriate messages while insuring that visitors can complete conversion interactions successfully, with minimal errors and frustration and in minimal time. eVisionSEM employs the Conversion Point Architecture methodologies to increase the business a web site generates.
George is a regular contributor to Search Engine Land the industry’s leading online publication for the latest search news, research and analysis, commentary and expert advice and Webmaster World’s PubCon Social Media and Search Marketing Conferences.
George writes an online marketing newsletter for webmasters and web marketing executives which is generated from articles posted in eVisionSEM blog.
Denise Smith, Paid Listing (PPC) Manager
Denise is experienced in Search Engine Advertising and Product Listing Ads (Google & Bing Shopping). With over 10 years of experience in both B2B and B2C she has worked with small, local businesses to large eCommerce companies like Miles Kimball and Walter Drake. She strives to deliver profitable search solutions and attract and maintain customers for her clients.
Jason D., Paid Listing (PPC) Manager
Jason is an all-round digital media professional with core expertise in search engine marketing and programmatic media. His expertise has enabled different types of advertisers to not only efficiently scale their business models on the web, but to also effectively make sense of their massive amounts of collected media data. Having exceptional experience with best in breed digital advertising products and platforms, and having numerous high visibility publisher relationships makes Jason a critical asset to many organizations. For many years he has been responsible for directing, planning and executing $1MM+ monthly media budgets for some of the largest and most well-known businesses.
Kevin Williams, Paid Listing (PPC) Manager
Kevin has served as a search engine marketing specialist with Connecticut based Martino & Binzer, a top 50 B2B Agency in the US. He is a Certified Google Ads marketing expert, managing over $5 million in ad spend over 100 clients, and continues to work with the best and brightest in the marketing industry. Kevin has published numerous articles in various publications regarding marketing and internet marketing strategies.
His successes include: Loctite Adhesives, Onsite Gas Systems, Assa Abloy, Polylok Inc, Managed Air Systems, Loctite Adhesives, Pilgrim Electronics, Biolitec Medical Lasers, RBC Bearings Inc, Quick Clot, Z-medica, Skip Barber Racing Schools, Michaud Kinney Group LLP, CR-Tec Engineering and numerous retirement communities around the country and local businesses.
Kristen R, Paid Listing (PPC) Manager
Kristen is experienced in Search Engine Advertising, Display, Social and Mobile advertising. She is Google Certified (in Fundamentals, Search, & Display) and MSN/Bing Certified (which supplies Yahoo!). Kristen has worked with a variety of clients ranging from Fortune 100, to small, local businesses including General Mills, Inc., Enterprise Rent-a-Car, Casual Male Big & Tall, Robert Half International, and Cathay Pacific Airlines.
Shire Lyon, Senior Paid Listing (PPC) Manager
Shire is a PPC expert managing more than $3 million dollars in ad spend with accounts ranging in spend from small to over $150,000 per month. She has 5+ years of experience with both B2B and B2C clients in a diverse set of verticals from medical, storage, to home improvement contracting. She is an excellent researcher and is passionate about her clients’ success. In her free time, she loves to garden, hike, sail, and fight to protect our wildlife and environment.
Victoria Berman, Paid Listing (PPC) Manager
Victoria is Google Ads & Analytics Certified as well as Microsoft Ads (Bing) Certified. She provides dazzling results for her customers. Her years of experience have encompassed a variety of verticals including healthcare, consumer products, portable storage, and transportation. She’s comfortable working with any size business. Her extensive sales background brings a fresh perspective to her client’s campaigns.
She also specializes in custom landing page development and testing as well as competitive research. Unlike many in the marketing world, she has technical expertise. She understands, analytics, webpage development, and conversion optimization. For fun, she takes RV trips around the country with her husband and 12-year-old son.