One of the most valuable ways to improve marketing efficiency is by working to improve your conversion rate – i.e. the percentage of the good leads you get that you turn into closed sales.

One effective way to increase the percentage of leads you close is by using a phone call tracking and recording system.

Understand how your site performs on Google search (Organic Search Results) Google has improved data freshness for the Search Performance report in Google Search Console. The Search Performance report helps site owners better understand how their site performs on Google search including – Traffic: How much traffic did my site get from Google’s organic search results […]

A number of our customers around North America are Portable Storage companies. They sell and rent the shipping containers used in international shipping (Sea, rail etc) mostly to be used for storing things. Some of them modify shipping containers into an almost infinite number of structures such as offices and even homes. Check out this […]

Google turned 21 on September 27th 2019.  eVisionSEM turned 21 a week later, on October 4th “Happy Birthday to Us, Happy Birthday to Us” (eVision or eVisionSEM. Either way is fine – eVisionSEM, eVisionLAW, and eVision are trademarks and/or service marks of eVisionSEM LLC.

Google My Business is a great way for local businesses to attract new customers.

Here are 5 ways to use your GMB profile to maximize your local presence and improve your overall marketing

Which works best for getting new business leads; a Lead Generation Service or running PPC ads (Like Google Ads – Formally called AdWords) to bring people to your own web pages?

Most web marketers rely on email notifications of the form submissions on their website. However, problems with form submissions can occur anytime. Something can break on the website, especially after updates, or your ISP could tighten up the spam filtering causing the submission email notices to get filtered.

If you rely on online form submissions for business leads here’s what we suggest.

Container King has just completed a new business park built entirely from shipping containers! The project features includes office, warehouse and retail space built entirely from shipping containers including a two-story beauty salon, five retails space groupings, and 14 office groupings.

Paid online advertising is one of the best ways to achieve immediate results from your marketing efforts. By advertising to targeted web users, you can reach a large number of prospective customers in a more cost-efficient manner than traditional marketing avenues such as television and newspapers.

While there is widespread agreement that paid digital advertising is effective which is the best approach; e.g., should you go with search advertising, or is display advertising a better method?

If you collect any information via online forms on your website Google will now highlight your web pages as Not Secure in its Chrome web browser.

This warning will likely keep many people from filling out your forms which may greatly reduce your conversion rate.